SALARY: £60000 per annum
HOURS: 40 per week, Monday - Friday
LOCATION: Hybrid Working (Albert Road Office, Bristol)
A rare opportunity has come up to lead an award-winning and highly respected marketing team - with the power to help shape the future direction of the company, and drive Bristol forward as a leading sustainable city.
We are looking for a creative and passionate marketing and communications leader who is ready to use their skills to make Bristol a cleaner and safer place for everyone.
This role is fundamental to what we want to do as we focus on our commercial growth, shift the way the business is perceived and change the way we communicate with our 800 strong local workforce.
About us
At Bristol Waste we take care of the city, keeping it clean and safe for our residents and customers. We visit every home, clean every street, look after schools and civic buildings - every day we strive to make resident’s lives cleaner, safer, and better.
You will see us collecting the waste and recycling, cleaning the streets, running the recycling centres, removing graffiti, cleaning buildings, providing security services and managing Cash in Transit. We even grit the roads in the winter and clear fly-tips.
Serving the needs of the residents and businesses of Bristol, on behalf of Bristol City Council, is at the heart of what we do. Some only see us as a waste and facilities management business, but we see things differently; our role is to improve the lives of those who live, work or visit Bristol.
Our award-winning campaigns have changed the way citizens see waste, driving up reuse and recycling and preventing a throw-away culture. Working directly with the company leaders, you will be able to see campaigns through from inception to delivery – and watch real-time results. Slim My Waste drove a 20% increase in food waste capture and Litter Hurts saw litter in the centre drop by nearly 10%. The team’s work matters, and it can deliver real change.
Over the next 12 months we want to:
- reposition the business, generating a positive image of BWC with residents, customers and Bristol City Council as our Client and Shareholder
- raise the profile of our Commercial business, generating new customer leads
- improve the city’s environmental performance through behaviour change and innovation – keeping us as the number one core city for recycling in England, and
- enable two-way communication with our colleagues – we are proud of our staff and our staff are proud of what they do and we want to ensure we are open and transparent with them about the journey we are on
About you
We need a visionary with the strategic expertise to oversee all external and internal communications functions of Bristol Waste - including brand development, media relations, marketing, public affairs, lead generation, internal comms, social media, website, campaigns and bid development.
You will bring creativity to the company’s proactive work. You will also be able to robustly and swiftly manage reactive and crisis comms that come with such a high-profile organisation that is in receipt of public funds.
Purpose of the Role
- Develop and implement marketing and communications strategies and plans, that enable BWC to achieve its overall objectives.
- Support the leadership in shaping the future direction of Bristol Waste.
- Drive the repositioning of the business, generating a positive image of BWC with residents, customers and Bristol City Council as our Client and Shareholder.
- Identify commercial advantage through innovation and external behaviour change in the marketplace.
- Raise the profile of the Commercial business, generating new customer leads
- Improve the city’s environmental performance through behaviour change and innovation – keeping us as the number one core city for recycling in England.
- Lead on internal comms; inspiring and informing colleagues through effective and targeted communications.
Responsibilities
Growth
- Support the Commercial Team with the development of our B2B marketing strategy to target growth of the commercial activity (waste, cleaning and FM)
- Support customer acquisition by overseeing the bid process, working closely with the Commercial team
- Influence and support business strategy, including innovation aligned to corporate goals
- Drive marketing projects from initial assessment through to detailed business case development and implementation
Brand
- Champion BWC and ensure consistent brand messaging – internal and external
- Manage the company profile with aim to improve reputation, increase customer base and make us an employer of choice
- Develop, protect and enhance the company reputation through social media, media, influencers, stakeholders and opinion formers
- Lead on our internal communications strategy, supporting two-way communication between management and our front line (disparate) workforce
- Oversee the public affairs functions, working across teams to proactively shape positive relationships
- Refine and manage the brand usage and implementation, ensuring visible identity is strong
Positive Change
- Lead on resident engagement and behaviour change, built on data and insights, working closely with our Innovation and Engagement teams
- Support operations by educating and informing residents on service changes, including engaging with local councillors
- Conduct market research to stay informed of industry trends and innovations and adjust activity as necessary
- Develop good working relationships with local people, local businesses, the voluntary sector, regional authorities, government and a wide range of other partners in order to promote the interests and uphold the reputation of the business, and in doing so build a positive image of the company
- Identify partnership opportunities to support positive change initiatives and ad hoc campaigns, including waste reduction and increased recycling
Team management
- Manage and mentor the team communications, providing guidance and support to promote career growth and development
- Develop team objectives and set goals
Insight and reporting
- Develop team framework for measuring success
- Analyse and report on the performance of marketing initiatives, using data-driven insights to optimise future campaigns
- Establish senior stakeholder reporting and reviews
- Manage and optimise marketing and communications budget
Key Requirements
- Demonstrable experience of working successfully at a senior marketing level, with team responsibility
- Experience of proactive and reactive media management with strong reputation management skills
- Ability to identify commercial opportunities and to maximise marketing efforts
- Strong cross-functional collaboration skills and prior experience working closely with commercial teams
- Understanding of design and branding principles with demonstratable experience of brand management
- Able to compile, analyse and use data to inform campaigns and initiatives
- Creative thinker and initiative-taker
- Highly developed networking skills and ability to continually develop and promote Bristol Waste in the community and the commercial sector
- Team management and leadership experience with ability to engage, motivate and coach junior staff to reach their full potential
- Outstanding organisational and project management skills
- Knowledge of budget management and external funding processes
- High level of personal integrity
Equal opportunities
We strive to be an Equal Opportunities employer. We believe our workforce should reflect the city that we serve, meaning encouraging equality, diversity and inclusion is not just the right thing to do, it helps make us better.
We do not discriminate based on identity - race, religion, gender, sexual orientation, age, physical or mental disability, pregnancy, or marital status. We are also proud to be a ‘Ban the box’ employer, meaning we do not judge on past convictions.
Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single criteria. At Bristol Waste, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with everything outlined in the job specification, we encourage you to apply anyway. You might be just the right person for us.
Our Benefits
- 5% employer contribution into the company pension scheme with “The People’s Pension”.
- Generous annual leave package with 25 days annual leave days plus 8 bank holidays.
- A BUPA Employee Assistance Programme that provides support in a variety of different areas such as mental health, financial and family related topics. We also have Mental Health First Aiders across the business.
- BUPA Health Cash Plan (we cover the cost of coverage for you), Cycle to Work scheme and an onsite physiotherapist (free to colleagues).
- Dedicated learning and development team.
- Employee recognition awards and long service awards.
- Flexible working as we recognise that everyone is different and strive to create an environment that supports all colleagues. We have introduced a hybrid working model and actively encourage part-time working, job sharing and flexibility on hours. If this interests you please do get in touch, and we can start a conversation.
To discuss this role or your application please feel free to contact our People Services team on recruitment@bristolwastecompany.co.uk or by phone on 0117 440 6676.