Email Marketing Specialist at Burst Consulting LTD

We are seeking a creative and driven Email Marketing Specialist to join our dynamic marketing team.

Job Responsibilities:

• Develop, execute, and manage email marketing campaigns to promote products, services, and brand initiatives.
• Segment email lists to ensure targeted messaging and improved engagement rates.
• Analyse email campaign performance metrics, such as open rates, click-through rates, and conversions, to optimise future campaigns.
• Conduct A/B testing to refine subject lines, content, and call-to-action elements for maximum effectiveness.
• Collaborate with the content team to create compelling email copy that resonates with our audience.
• Ensure compliance with email marketing regulations and best practices.
• Maintain and clean the email list to enhance deliverability and engagement.
• Assist in developing strategies for lead generation and customer retention through targeted email communication.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proven experience in email marketing, with a strong portfolio of successful campaigns.
• Strong understanding of email best practices and analytics tools (e.g., Google Analytics).
• Excellent written and verbal communication skills, with attention to detail.
• Creative mindset with the ability to think outside the box and generate innovative email campaign ideas.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.