We’re looking for a talented Marketing Analyst to join our growing team and help us make informed decisions that enhance our marketing efforts and overall business performance.
As a Marketing Analyst, you will play a key role in analysing market trends, consumer behaviour, and marketing campaign performance. Your insights will influence our marketing strategies and initiatives, enabling us to reach our target audience effectively and achieve our business goals.
Key Responsibilities:
- Conduct comprehensive market research to identify trends, insights, and competitive analyses.
- Analyse data from various marketing channels, including digital marketing, social media, email campaigns, and traditional advertising.
- Prepare detailed reports and presentations on customer behaviour and marketing performance metrics.
- Collaborate with cross-functional teams, including marketing, sales, and product development, to inform strategy and improve effectiveness.
- Monitor key performance indicators (KPIs) to assess the success of marketing initiatives.
- Provide actionable recommendations based on data analysis to optimize marketing campaigns.
- Stay updated with industry trends and best practices in marketing analytics and data interpretation.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, Data Science, or a related field.
- Proven experience as a Marketing Analyst or similar role.
- Proficiency in data analysis tools and reporting software.
- Strong analytical skills with the ability to interpret complex data and turn it into actionable insights.
- Familiarity with digital marketing channels and analytics tools.
- Excellent written and verbal communication skills to effectively convey findings and collaborate with team members.
- Detail-oriented with strong organisational skills and the ability to manage multiple projects simultaneously.
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