Marketing Manager at Carter & George

Our Mission

To deliver elite-standard physiotherapy to the general public, merging cutting-edge medical technology with bespoke, patient-focused care. We believe everyone should have access to the same exceptional level of care traditionally reserved for professional athletes.

About Us

Carter & George isn't your typical physiotherapy practice. Founded by physiotherapist Rhys Carter and international rugby star Jamie George, we're on a mission to transform the industry and expand what's possible with physiotherapy. Our team of passionate experts, state-of-the-art clinics, and innovative services allow us to achieve unparalleled results for our clients.

Now with ambitious plans to grow rapidly over the next 5 years, we need a Marketing Manager as driven and dynamic as we are to propel Carter & George to national prominence as THE brand in elite physiotherapy and wellness. If you're ready to push boundaries and make a real difference in people's health, this is the role for you.

The Opportunity

As Marketing Manager, you'll be the driving force behind our marketing strategy during this exciting stage of rapid growth. With the support of a stellar team, you'll have the freedom to think creatively, try new approaches, and leverage the latest digital marketing techniques to:

• Manage multi-channel digital campaigns to help grow our brand awareness, engagement, and patient base.
• Create marketing campaigns for new clinic openings, driving footfall and bookings from day one.
• Take ownership of updating our website to educate patients, drive appointment bookings, and optimise SEO.
• Create authentic, compelling content that resonates with our target audiences.
• Keep our social media channels up to date, helping to build communities of brand advocates and referring partners.
• Execute email nurture campaigns that deliver valuable, personalised content to our patient database, building trust and driving repeat bookings.
• Get involved with in-person events sponsored by Carter & George, liaising with key stakeholders and managing branding assets to ensure maximum impact and brand consistency across all partnerships and events.
• Collaborate across the business to champion the patient experience.
• Assume responsibility for junior marketing team members as the role develops and the team grows.
• Liaise with our digital agencies, ensuring they understand key priorities and stay on track with KPIs.

Your Support System

As you step into this role, you won't be alone. You'll have the support and guidance of a seasoned fractional CMO who will work closely with you to ensure a smooth transition and help you hit the ground running. They'll provide strategic direction, share industry insights, and offer mentorship to help you thrive in your new position. With this expert guidance, you'll be well-equipped to make a significant impact from day one.

If you're excited by the prospect of joining a business as the first in-house marketer, with the autonomy to shape the role and make a lasting impact on our brand's trajectory, read on...

What You'll Bring

• You're a passionate go-getter with an insatiable eagerness to learn. With at least 4 years of experience in marketing, you've honed your skills and are ready to take on a new challenge.
• You're a natural problem solver, always looking for innovative solutions to overcome obstacles and drive results. Your creative spark drives you to try new ideas, balanced with an analytical mind that measures and optimises for the best results.
• You have hands-on experience with Google Analytics, enabling you to derive actionable insights from data and make informed decisions. You're also familiar with Content Management Systems (CMS), which allows you to efficiently manage and update our website content.
• You have experience working with email marketing platforms such as Kajabi, HubSpot, Mailchimp, or similar tools, and you know how to create engaging email campaigns that drive results.
• Your strong communication skills enable you to rally teams and inspire patients alike. You bring positive energy and a great sense of humour to every interaction, and you're the ultimate team player.
• You have a solid understanding of the digital marketing landscape and stay up-to-date with the latest trends and best practices. If you have experience in the health and wellness sector or with startups, that's a big plus!
• Lastly, you have a Bachelor's Degree or qualification in marketing or a similar field, giving you a strong foundation for success in this role.

Why Carter & George

At Carter & George, we're not just expanding our footprint, but also enhancing the patient experience with innovations like gait analysis, blood flow restriction training, and shockwave therapy - elite technologies usually reserved for professional athletes. You'll be part of a team united by a passion for patient success.

This role is primarily remote, giving you the flexibility to work from anywhere. However, you will be expected to travel to various locations across the UK as required by management. This includes occasional trips to our clinic in Cheshire and other key locations to collaborate with our growing team and partners. We trust our team to deliver amazing results, whether they’re working from the office or remotely.

Alongside a competitive salary of £35,000 - £40,000, you'll enjoy a comprehensive benefits package that you can tailor to your needs. Choose from perks like travel vouchers, private medical insurance, home bills support, and additional annual leave – it's all about what matters most to you.

As our first in-house marketing hire, you'll have opportunities for growth and development. We have plans to expand the marketing team, and with success in this role, you could soon be leading the daily marketing function of the business.

Think You've Got What It Takes? Here's How to Apply:

Instead of a typical cover letter, we want to get a real sense of your personality, creativity and marketing potential. So, introduce yourself in a way that showcases the real you!

Send us your CV along with a quick note or video (60 seconds max) telling us:

• What excites you most about this role.
• An idea of yours that got stellar results (could be for university, work, or even your Instagram feed).

No need for polish - just be yourself and let your enthusiasm shine through. It's not about dazzling us with a marketing masterplan (that'll come later!), but giving us a glimpse of the person behind the CV.

We're excited to get to know you!

The Carter & George Team

At The Carter & George Practice, we celebrate diversity and are committed to creating an inclusive environment for all employees.