About the Role: Join our innovative team as a Marketing Associate in the vibrant city of New York. This position offers the unique opportunity to work on high-profile campaigns while managing local initiatives, making it ideal for someone seeking a diverse and rewarding marketing experience. You will play a pivotal role in coordinating advertising campaigns, email marketing, Salesforce management, content creation, and event planning.
Key Responsibilities:
Advertising Campaign Coordination
Oversee day-to-day tasks of digital advertising campaigns, including working with digital vendors and internal/external stakeholders to organize campaign structures, creative generation, and scheduling.
Ensure all campaign elements, such as forms and follow-up communications, are seamlessly implemented.
Review campaign effectiveness and ensure alignment with organizational goals.
Email Marketing
Design and execute targeted email marketing campaigns, including automated workflows and drip campaigns.
Segment email lists using audience insights to enhance engagement and conversion rates.
Monitor email performance metrics and recommend strategies for continuous improvement.
Salesforce Management
Maintain and optimize Salesforce for lead tracking, segmentation, and campaign reporting.
Collaborate with marketing and communications teams to ensure accurate data flow between processes.
Generate and analyze Salesforce reports to measure campaign performance and share insights.
Website Content Management
Use Terminal4 CMS to audit, build, and update web pages and advertising landing pages.
Propose and implement website improvements, identify content needs, and collaborate with various stakeholders.
Track and manage the website maintenance schedule.
Content Creation & Collaboration
Partner with creative teams to develop marketing collateral, presentations, and promotional materials.
Manage social media channels, creating and curating content to drive audience engagement.
Ensure consistent messaging and branding across all marketing channels.
Project Management & Event Marketing
Oversee multiple marketing projects and campaigns, ensuring timely execution and adherence to budgets.
Plan, organize, and execute events such as conferences, webinars, and trade shows.
Develop event marketing strategies and post-event follow-up plans to maximize ROI.
Minimum Qualifications:
Bachelor’s degree and three years of professional experience in marketing, higher education, nonprofit, or agency settings.
Familiarity with analytics tools (e.g., Google Analytics 4) to drive data-informed decisions.
Experience managing digital advertising campaigns and social media channels.
Proficiency in web content management systems and basic HTML.
Strong understanding of marketing channels and performance metrics.
Proven project management and event planning skills.
Effective interpersonal communication and collaboration skills.
Preferred Qualifications:
Proficiency in CRM or marketing automation platforms (e.g., Salesforce, Marketing Cloud).
Experience with tools like Hotjar or Microsoft Clarity for user experience recommendations.
Familiarity with dashboard creation tools (e.g., Looker Studio, Tableau).
Why Join Us?
Diverse Opportunities: Engage in varied campaigns offering growth and learning opportunities.
Team-Oriented Culture: Work in a collaborative environment that values creativity and innovation.
Professional Growth: Benefit from training, mentorship, and access to industry-leading tools.
Prime Location: Operate in New York City, a hub of marketing and creativity.