Content Marketing Manager at CMB Group Ltd

We are seeking a highly motivated and creative Content Marketing Manager to lead our content strategy and engage our audience across multiple platforms. If you have a knack for storytelling and a strategic mindset, we want you on our team!

As the Content Marketing Manager, you will be responsible for developing, implementing, and managing our content marketing strategy. You will play a crucial role in enhancing brand awareness, driving traffic to our website, and 

generating leads through compelling content that resonates with our target audience.

Key Responsibilities:

• Develop and execute a comprehensive content marketing strategy aligned with business goals and target audience interests.
• Create high-quality, engaging, and informative content across various formats, including blogs, articles, whitepapers, social media posts, email newsletters, and more.
• Collaborate with cross-functional teams including SEO, design, and sales to ensure content is optimised for search engines and aligns with brand messaging.
• Conduct market research and analye trends to generate content ideas and stay ahead of industry changes.
• Manage the content calendar, ensuring timely delivery and consistency across all platforms.
• Monitor and report on content performance metrics using analytics tools, providing insights and recommendations for optimisation.
• Stay updated on industry best practices and emerging content trends to keep the brand’s content fresh and relevant.
• Mentor and manage a team of content creators, providing guidance and support to enhance their skills.

Qualifications:

• Bachelor’s degree in Marketing, Communications, English, or a related field.
• Exceptional writing, editing, and proofreading skills with a keen eye for detail.
• Strong understanding of SEO best practices and experience with keyword research.
• Familiarity with content management systems (CMS) and marketing automation tools.
• Excellent analytical skills, with the ability to interpret data and make data-driven decisions.
• Strong project management skills and the ability to work collaboratively in a team environment.
• Creativity, adaptability, and a passion for storytelling.