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JOB DESCRIPTION
As part of the Digital Channel Experience (DCX) team, the Digital Product Manager, CRM (Salesforce) is responsible for the design, features, operations, and outcomes of the CRM that support patient and staff experiences. This role will work extensively with consumer experience and business line stakeholders to develop the vision and strategy to create a highly engaging digital healthcare journey experience leveraging Salesforce CRM to drive a differentiated patient experience.
This role works to develop product feature roadmap, develop and deliver operational metrics, and continually captures consumer and patient feedback to drive the product backlog. Works in partnership with information systems, consumer experience, marketing, and clinical teams to enhance digital capabilities in the delivery of health care. The Digital Product Manager, CRM reports to the VP, Digital Channel Experience.
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