*** NO visa sponsorships supported ***
JOB DESCRIPTION
When joining us, you can expect to work for a company that:
- Has been in business serving the local community since 1952.
- Is a two-time Malcolm Baldridge National Quality Award winner, the only presidential award for performance excellence.
- Has been voted as the "Best Bank" by our members and community and "Best Companies to Work for in Colorado" by our employees.
- Promotes a safe and inclusive environment where people express themselves openly and have opportunities to grow.
- Recognizes and rewards people who make every person feel welcomed, valued, respected and heard.
- Has a highly-engaged workforce committed to innovation, continuous improvement, and collaboration.
- Understands when our employees thrive, our members and community thrive too.
- Is dedicated to consistently providing amazing experiences and creating raving fans.
What's in it for you:
- A leadership team that strives to make this the best place you've ever worked!
- Ample opportunity to learn, develop and grow. We offer access to LinkedIn Learning, career and leadership development programs, job shadowing, a mentor program, and tuition reimbursement.
- A highly-competitive total rewards package with 4 weeks paid time off, work anniversary paid time off, and 12 paid holidays.
- Support in giving back to our community with 16 hours of paid volunteer time off.
- A wellness-focused environment that encourages and empowers you to invest in your work-life balance, health and wellbeing.
- A strong Employee Assistance Program, offering a variety of personal and professional resources.
- A high-performance culture where you can be proud of your contributions and what we are able to achieve as a team.
- A place where your voice can be heard and your work will have an impact.
Summary/Objective:
The Vice President, Product & Segment Strategy is responsible for driving business growth by developing segment client acquisition strategies and collaboratively building a vision and strategic direction for Company Credit Union’s competitive product portfolio. This position will orchestrate the development of short- and long-term product & segment plans and roadmaps in support of our strategic objectives. The successful candidate will partner closely with other departments, including Business Lines, Business Intelligence, IT, Finance, Legal, Compliance, Marketing, Operations, etc. to align, execute and oversee results delivery. The portfolio includes B2C, B2B, and B2B2C products: deposits, checking, savings, debit and credit cards, payment options and loan products.
Essential Functions include:
- Orchestrate and oversee synthetization of market research, market landscape, consumer insights, pricing analytics to develop robust plans based on consumer needs, right to win, and potential; Understand where the industry is going and stay ahead of trends
- Effectively translate insights into valuable product & segment business recommendations and prioritized recommendations
- Strategically positions the organization for success with high priority segments and products
- Oversee the development and management of Company portfolio of products and segment opportunities and recommendations – Innovation, Incubation, Implementation, Commercialization, Management, Sunset. Ensure the portfolio strategy will support our revenue lines’ growth objectives
- Lead cross-functional teams to leverage critical data & insights to drive go-to-market recommendations
- Leverages product and segment scorecards to ensure aligned understanding and coordinated efforts to drive results
- Creates and maintains strategic relationships with company leaders and business partners to develop plans and delivery on the strategy
- Oversee the development and deployment of product offering
Reports to: Chief Marketing Officer (CMO)
Manages: Product Managers
Required Competencies:
- Strategic and Commercial Acumen, Executing Results, Leading Cross-Functional Teams, Building Partnerships,
- Influencing, Initiating Action, Decision Making, Quality Orientation, Driving for Results, Adaptability
Required Education and Experience:
- Minimum of 10-15 years’ experience in strategy and/or strategic product/segment execution
- Deep knowledge of segmentation/product strategies, insights, analytics, business planning – in both B2B and B2C environments
- Experience in multi-cultural marketing and segmentation
- Excellent leadership and coaching skills
- A proven track record of delivering business impact
- Exceptional communication skills, highly organized, collaborative
- Ability to navigate and lead in a matrixed organization
- Excellent leadership and relationship building skills
- Ability to foster effective working relationships with internal and external parties.
- Ability to motivate, influence others and make decisions.
Preferred Education and Experience:
- Bachelor’s degree required; advanced degree preferred
Work Environment:
Company uses multi-factor authentication to keep our data safe. As such, a personal smart phone is a requirement for employment with us. This job operates in an office setting and routinely uses standard office equipment.
Physical Requirements:
Sitting frequently, walking occasionally, use of hands frequently, hearing constantly, talking frequently, exerting up to 10 lbs of force occasionally to lift, carry, push, pull, or move objects.
Position Type/Expected Hours of Work: Full time / 40 hours per week
Classification: Exempt
Location: Broomfield, CO - Company Basecamp
We value human relationships and are a face-to-face culture, but allow for remote work as long as our employees are onsite the majority of the time.
Compensation:
The mid-point of the budgeted range is $195,808 + annual bonus. The candidate's starting salary will be adjusted based upon his, her, or their experience