Digital Marketing Manager (Part Time)
Location: York
Great opportunity for a skilled Digital Marketing Manager to join our business on a flexible, part time basis.
About Future Present:
Future Present is a rapidly growing, specialist Presentation design agency, founded by a highly experienced and well-respected industry veteran.
We offer a range of presentation solutions for corporate clients. And we’re on a mission to improve the way people present to one another. Our services include developing compelling narratives, designing amazing graphics and building bulletproof, high-spec, innovative presentations.
About The Role:
You’ll be part of our sales and marketing team working closely with our Director of Client Partnerships and CEO to drive the future growth of the agency. You will be planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising, maintaining our social media presence across all digital channels and measuring / reporting on the performance of all digital marketing campaigns. You’ll also be overseeing all outbound activity to create new business opportunities for the sales team which will include email campaigns, building referral networks and planning/running events.
You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution
This is an excellent opportunity for someone in digital marketing who is looking to develop their skills and progress their career. If you live and breathe digital marketing, we want to talk to you.
Key Responsibilities
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimise spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimise user experience
- Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Plan and execute all outbound marketing activity including email campaigns and nurture activity to drive new business opportunities, aligned to the Awareness, Consideration and Decision funnel
- Instrument conversion points and optimise user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Alignment and integration of all marketing activity through HubSpot to ensure accurate reporting, insights and exceptional customer journey.
Must have skills and experience
- Proven working experience in digital marketing and outbound marketing.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimising landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, SEM Rush etc)
- Solid knowledge of outbound marketing tools and integration of software to link to the CRM (Apollo, Woodpecker, HubSpot)
- Working knowledge of ad serving tools
- Experience in setting up and optimising Google Adwords campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
Why Future Present?
We’re focused on what you deliver – not the hours you sit at your desk. We were one of the first companies in the region to implement a 4-day work week, with great success for both the business and employee wellbeing. We encourage our employees to work flexibly at the time and in the place that best balances their own needs with those of the business.
And, we’ve implemented a carbon offsetting scheme for our employees, covering their professional and personal lives.
Learn Something New: It’s very unlikely you’ve ever worked for a company quite like this. You’ll be exposed to a fascinating and challenging new world where you’ll be learning about an incredibly exciting industry that’s pretty much still in its infancy.
Make Decent Money: To put it bluntly, we’re generous. We aim to pay above the norm for each role as we like to hire exceptional people. The rate advertised here is just the beginning.
Expand Your Skill Set: You’ll be working on multiple and varied projects, for a wealth of new and world-renowned brands. Every day will be different, with a chance to experiment and try new things.
Salary And Benefits:
- We are offering a pro rata salary of up to £50,000 per annum.
- A part time role, working 24 hours per week (although this is flexible).
- Flexible working hours and days to suit you.
- Equivalent of 5 weeks paid holiday, plus bank holidays.
- Birthday day off and time off over the Christmas period.
- 2 days volunteering time per year to help in the community.
- Access to private healthcare from Vitality Health.
How To Apply:
We'll read your covering letter first, if we like that, we'll check out your CV. We're looking for someone prepared to go the extra mile.