Marketing Analyst at Group Together Limited

We are currently seeking a detail-oriented and analytical Marketing Analyst to join our team.

The Marketing Analyst will play a critical role in evaluating our marketing performance, providing insights, and recommending strategies to enhance our marketing efforts. This position requires strong analytical skills, a keen eye for detail, and the ability to communicate findings effectively.

Key Responsibilities:

• Analyse marketing data and key performance indicators (KPIs) to assess the effectiveness of marketing campaigns and initiatives.
• Conduct market research and competitive analysis to identify trends and insights that inform marketing strategy.
• Develop and maintain dashboards and reports to track marketing performance, ROI, and customer engagement metrics.
• Collaborate with the marketing team to design and implement experiments and A/B tests for ongoing optimisation.
• Provide actionable insights and recommendations based on data analysis to support strategic decision-making.
• Monitor industry trends and emerging market opportunities to guide future marketing efforts.
• Assist in the preparation of presentations and reports to communicate findings to stakeholders.
• Support data management and ensure the accuracy and integrity of marketing data.

Qualifications:

• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field; a master’s degree is a plus.
• Proven experience as a Marketing Analyst or in a similar role, demonstrating strong analytical and problem-solving skills.
• Proficiency in data analysis tools and familiarity with CRM and marketing automation platforms.
• Strong understanding of digital marketing channels, techniques, and performance metrics.
• Excellent communication skills, both written and verbal, with the ability to present complex data in a clear and concise manner.
• Detail-oriented and highly organised, with the capacity to manage multiple projects and deadlines.
• A proactive learner with a passion for analytics, marketing trends, and new technologies.