HeySummit is a VC-backed virtual event platform that allows thought leaders and digital creators to easily run summits, conferences, talk series and webinars. So far, over 1,200 event creators have run 6,500 events...and made over $10 million in ticket revenue along the way.
Our customers love the product (we’re rated 4.5 out of 5 stars on Capterra). And we’ve grown 400% in the past 2 years.
We’re a fast-moving team in the rapidly growing virtual events industry, and we’re looking for a Head of Growth Marketing to lead our next phase of expansion.
About The Role
As Head of Growth Marketing at HeySummit your job is to own our entire growth funnel from driving traffic through to optimizing conversions and increasing revenue, retention and referrals.
Please note: this role involves both strategy and execution. This is a role for doers who want to roll up their sleeves and get their hands dirty.
You’ll have significant freedom to move fast, test things out and find channels that work
You’ll have the flexibility to build your own team over the next 18 months
You work closely with the executive team, and be a core team member and leader meaningfully contributing to our company's culture
You’ll be given all the support and resources you need to achieve this growth:
You’ll have a budget for both acquisition and running experiments
We have an email list of over 3 million event attendees we’ve barely tapped into
We have a number of important partnerships in place with key influencers and encourage you to expand on these relationships
Lead our marketing and growth efforts from the earliest stages
Focus on activation, identifying and scaling efficient and effective channels (particularly partnerships/affiliates; content/SEO; webinar funnels). This will be achieved by testing new channels, assessing their scalability, and subsequently growing them
Improve the LTV of our customers through implementing activation and retention strategies
Build cross channel measurement frameworks to identify the optimal deployment of marketing budget on a weekly, monthly and quarterly basis
Create and manage your own Key Performance Indicators and report on the successes and lessons learnt for your area and team
Proactive and creative - you work by performing experiments across channels, tactics and product areas to drive key metrics
Data-driven, but you have a bias towards action and using your gut when data isn't available. You love A/B testing, content creation, community development and using modern tools to drive inbound interest
You must have
A proven track record of planning and executing growth initiatives at early stage startups within a small team or even solo
At least 4 years experience in growth roles at software startups
A “get it done” execution-focused approach to your work, rather than getting stuck in analysis paralysis
You (ideally) have
Experience in partnerships, affiliates and influencer marketing
Served our target market - content creators, bloggers and those who sell courses, digital products and services
Started your own business or side hustle in the past
30 days flexible PTO - we believe that we all do our best work when we’re able take meaningful rest time out
Remote-first culture - having led remote teams for years, we’re deliberate about how we care for each other as a remote team. We are mindful of how we onboard new team members, how we get to know each other and how we celebrate together in a remote environment
Remote-work equipment - we’re all about setting you up for success in your working environment and providing you with the equipment you need
Company offsites and events (once it's safe) - these events are a core part of how we function as a remote team, bringing the company together to plan, celebrate and socialise as a team
Access to thousands of professional and personal development courses
A health insurance stipend for our US based team
You create an inspiring vision of the future whilst being able to bring people along with you to deliver against your strategic and tactical insight
You take initiative when you see an opportunity to improve something. You identify where you can have a measurable impact, and jump in to start trying to make that impact
Willing to Challenge
You are very comfortable challenging things that don't seem right
Comfortable with chaotic environments
You enjoy fast-paced environments, you are able to balance larger on-going projects with quick requests. You know that things can change quickly, and anticipate that.
You're highly organized, and are able to manage several different projects and responsibilities happening at the same time.
Working with others
You excel at getting buy-in, keeping on top of processes, and ensuring people are on the same page. You don’t have a problem following up, giving constructive feedback, and ensuring things are done well
Learning and Growth
You excel at jumping in on something that you don’t have knowledge about. You want to grow and develop in your role and take on more responsibility.
Communication & Feedback
You are excellent at communicating in an open, transparent, and encouraging manner. You seek clarification when unsure, and encourage others to do the same. You enjoy receiving feedback, and are comfortable providing it in a candid way to others.