About HigherVisibility:
HigherVisibility is a leading digital marketing agency focused on delivering tailored SEO strategies that drive results. We are committed to innovation, excellence, and setting our clients up for success in the ever-evolving digital landscape.
Job Summary:
We are seeking an experienced Director of SEO to lead our SEO/Digital Strategy team. The ideal candidate will be a strategic thinker with a deep understanding of SEO, digital marketing trends, and client management. This role involves overseeing the development and implementation of SEO strategies, ensuring the delivery of high-quality service to our clients, and leading a team of SEO/Digital Strategists towards achieving set goals.
Key Responsibilities:
- Assign SEO strategists to client accounts, reviewing proposed strategies for effectiveness and alignment with client goals.
- Develop and streamline processes for SEO and digital strategy workflows.
- Oversee the SEO/Digital Strategists team to ensure goal attainment and high-quality service delivery.
- Foster a team environment by building collaborative relationships, training staff, and building cross-functional coalitions.
- Support recruitment efforts and career development for the SEO/Digital Strategy team.
- Provide strategic insights to the Sales Team for Enterprise-Level client engagements.
- Actively participate in client meetings and presentations as needed.
- Manage advanced and high-value SEO campaigns, ensuring strategy and execution align with client-directed goals.
- Lead internal education initiatives on marketing and digital strategy trends.
- Serve as a subject-matter expert in digital strategy, both internally and with key accounts.
- Conduct performance reviews, monitor team performance, and support career development initiatives.
Requirements:
- Proven experience in a leadership role within SEO or digital marketing.
- Strong managerial skills, with experience in developing and mentoring teams.
- Expertise in SEO tools such as Screaming Frog, SEMrush, Google Analytics, Google Search Console, Ahrefs, Moz, and Frase.
- Excellent communication skills, capable of engaging with clients and presenting strategies effectively.
- Demonstrated ability to think both strategically and tactically.
- A data-driven mindset with strong analytical skills.
- Knowledge of Google Quality Guidelines and current SEO trends and best practices.
- Project management skills, with the ability to meet deadlines and manage resources efficiently.
Desirable Skills:
- Experience in content strategy and marketing.
- A passion for digital marketing and continuous learning.
- Ability to build strong relationships across different levels of an organization.
- Deep understanding of internal processes and workflow optimization.
Benefits:
- Health Coverage: Health, vision, and dental benefits are provided. We reevaluate our plan every year to make sure we are offering the best rates and coverage possible.
- Flexible Time Off: HigherVisibility supports and encourages our employees to take time off to recharge and reset. This time can be used for vacations, staycations, weddings, illness, family illness, emergencies, mental health days, doctor’s appointments, or any other personal matters that might require you to take time off from work.
- Professional Development: We believe in investing in our employees and helping them reach their professional goals. We offer a yearly stipend dedicated to your professional development.
- Focus on Health & Wellness: We emphasize physical and mental health by providing a monthly Health & Wellness stipend to use for exercise, mental health, pet care, and child care.
- 401k Matching: We want you to hit your financial goals and offer several plans to help you. Our 401k program offers a 50% employer match up to 4% of your salary.
- WFH Setup: As a remote-first agency, we want you to have the tools and equipment needed to make your home office as productive as possible. We offer a yearly stipend that can be used for office furniture, accessories, or tech upgrades. We also provide all laptops and software needed for your role.
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