About the role
HighAdvocacy is hiring its first marketing person. Your job is to take our website from where it is today to 10,000+ qualified monthly visitors in the next six months.
You'll get there through earned channels: blog posts that rank on Google, a real LinkedIn cadence on the company page and on the founder's personal one, Reddit and X threads where our buyers hang out, and one or two channels you'll find by testing a handful
For the first 60 days, Piyush (our co-founder) works alongside you. He'll review drafts, help you build a point of view, and give real feedback. After that, you start making the channel calls. By month six, you're the marketing brain of the company and Piyush is reviewing your decisions, not making them.
This is a full-time, in-office role in Ahmedabad. You report directly to Piyush. There's no agency next to you, no senior marketer above you, and no playbook on a shared drive. The brand voice on the internet six months from now will largely be the one you ship.
What you'll actually be doing
Your weekly rhythm looks like this:
- Write 2–4 blog posts a week for HighAdvocacy.com. Useful enough to rank on Google, honest enough to share.
- Run a 5x/week LinkedIn cadence on the company page. Collaborate with Piyush on posts from his personal profile.
- Find 15–20 conversations a week on Reddit, X, and LinkedIn where our ICP is asking real questions. Reply like a human, not a brand account.
- Live inside Ahrefs, Google Search Console, and Plausible. Use them to debug what's working, not to confirm what you already believe.
- Test one new channel every month: a newsletter swap, a podcast appearance, a community partnership. Be honest about whether it's worth continuing.
- Ship a short dashboard every Friday. What went out, what moved, what you're trying next.
- Build a small library of templates, post formats, and frameworks the next hire can pick up.
What success looks like
We'll measure progress against these checkpoints together:
| Timeline | What we expect to see |
|---|---|
| First 30 days | 4 blog posts shipped, a LinkedIn cadence running 5x/week, and 15+ thoughtful Reddit or X comments out in the wild. |
| First 90 days | You've tested SEO, LinkedIn, Reddit, X, and one community channel. You bring a written recommendation on which 1–2 channels deserve 70% of your time, defended in a Friday review. |
| 3 months | 5,000 qualified monthly visitors. At least one channel running on autopilot, without Piyush reviewing every piece of output. |
| 6 months | 10,000 qualified monthly visitors. Compounding output across two channels. You're making channel-level decisions with light founder review. |
How we think about AI in this role
We expect you to use AI every day. The difference we care about is using it as leverage versus using it as a crutch.
Here's how we actually use these tools:
| Tool | What it's good for |
|---|---|
| Claude or ChatGPT | Drafting blog outlines, ideating angles, rewriting weak sections, testing your thinking, summarizing competitor content. |
| Perplexity | Fast research, finding sources and statistics, sanity-checking claims before publishing. |
| Ahrefs AI features | Keyword clustering, content gap analysis, surfacing backlink prospects. |
| AI for repurposing | Turning one blog into a LinkedIn post, an X thread, and a Reddit reply, without making them sound like the same recycled paragraph. |
| Pattern analysis | Pulling apart top-performing posts in our space and figuring out what's actually working. |
| Cursor or v0 (bonus) | Spinning up small landing page experiments without waiting on a designer. |
What we don't want: AI-generated final copy anyone can spot in three seconds. Your taste and voice ship the final draft. AI gets you to about 60% of the work, faster. The last 40%, the part that makes it sound human, is on you.
Who we're hoping applies
The best signal for this role isn't years of experience or a degree. It's whether you live on the internet and pay attention to how things land.
This role is probably right for you if a few of these are true:
- You've drafted a LinkedIn post or a tweet in your head while showering.
- You can name 5 people you follow on X and explain why for each.
- You read the comments under good LinkedIn posts to figure out why they worked.
- You'd rather ship 50 honest LinkedIn posts than 1 polished case study that took a month to approve.
- You think most B2B SaaS marketing reads like the same paragraph copy-pasted across the internet, and you can point at examples.
- You've shipped something publicly on your own time: a blog, an X account, a side project, a newsletter. Audience size doesn't matter. The shipping does.
- You use AI to move faster through the boring parts, not to think for you.
Who probably shouldn't apply
Skip this role if any of these feel true:
- You need a playbook handed to you before you can start.
- The first thing on your resume is "HubSpot Certified" or a marketing degree.
- You haven't shipped anything publicly outside a job you were paid for.
- You find Ahrefs intimidating and don't want to learn it.
- You're hoping someone else (an agency, a senior, the founder) does the work and you review it.
What we're not asking for
None of these are required. Don't filter yourself out if you don't have them:
- Prior B2B SaaS experience. You'll pick up the context in two weeks.
- SEO certifications. Ahrefs and a few good blogs will teach you more in a month.
- Paid ads experience. Out of scope for this role.
- Video or design skills. Not what we need here.
- HubSpot, Marketo, or any specific automation tool. We don't use them.
- An MBA or a marketing degree. Irrelevant at this level.
Logistics
- Experience: 1–2 years of marketing at a startup or agency.
- Location: Full-time, in-office, Ahmedabad.
- Reports to: Piyush, Co-founder.
- Compensation: Based on your experience and portfolio. We'll be straight about ranges on the first call.
- Bonus: A personal blog or newsletter, an active X profile (any size), B2B SaaS exposure, or light video skills.