Field & Channel Marketing Manager (AMER)
If you’d like to make the online world a safer place, come and join us.
About iProov
iProov is the world leader in face biometric verification. We are on a mission to make the Internet a safer place for businesses and consumers and work with fantastic customers across a number of industry sectors - organisations using our technology include the US Department of Homeland Security, the UK Home Office, the NHS, Eurostar, the Australian government, the Singapore government, UBS and many more.
Diversity at iProov is about reflecting the customers we serve, holding the principles of equality and inclusion at the heart of everything we do and all that we stand for, embracing differences, creating possibilities, and growing together. We aim to foster a culture where individuals of all backgrounds feel confident in bringing their whole selves to work, feel included and their talents are nurtured, empowering them to contribute fully to our purpose.
The Role
Reports to: VP, Global Demand Generation
Location: US (east coast preferred due to teams based in UK) - Remote
Comp: Up to $155k (Base) + Company Performance Bonus + Share Options + iProov US Benefits
iProov has continued to scale rapidly this year and is currently hiring a Field & Channel Marketing Manager for the Americas to join our Marketing function in the US.
The Field and Channel Marketing Managers’ (Americas) primary responsibility will be to partner with internal GTM and external channel partner stakeholders in the region to increase awareness and generate demand. Public sector experience preferred. This is a results-oriented role, responsible for the design, coordination, and execution of marketing initiatives for the AMER region.
How you can make an impact
- Build marketing strategies to support regional targets and serve as the primary owner of regional field and channel partner activities in the Americas.
- Collaborate with iProov marketing and Regional Sales on Go-To-Market strategy.
- Manage, execute, and participate in regional events, industry meetings, conferences and tradeshows for brand awareness and demand generation.
- Generate leads in line with iProov’s ideal customer profile (ICP) guidelines and inspect follow-through.
- Optimise marketing tactics based on performance against corporate/regional targets.
- Monitor and track field marketing expenses within the annual budget.
- Serve as a liaison with Marketing Teams affiliated with our partners in the channel.
- Have the opportunity to travel – between 10% and 25% of the time.
What we would like to see for you
- Familiarity with identity, cybersecurity or relevant experience in marketing software solutions; 5-7 years of experience managing field and/or channel activities with particular expertise in both in-person and virtual events.
- A passion for innovation and creativity, an innate ability to think outside of the box.
- An understanding of, or willingness to learn about, enterprise cybersecurity buyers, their behaviour, and the channels to best reach and influence them.
- Ability to work collaboratively across business units with an emphasis on supporting Regional Sales Leaders in the Americas.
- Ability to thrive in a fast-paced, collaborative, creative, results-driven environment.
- Strong interpersonal and communication skills.
- Dedication and accountability to achieving results and a desire for continued success.
- A positive attitude, friendly outgoing demeanour, and willingness to take a few risks.