Campaign Manager
If you’d like to make the online world a safer place, come and join us.
About iProov:
iProov is the world leader in face biometric verification. We establish trust in remote users and deliver effortless, customer centric, device independent authentication tied to trusted ID credentials. We are on a mission to make the Internet a safer place for businesses and consumers.
Our unique facial biometric technology allows banks, governments, healthcare and travel providers to verify customer identity online and provide simple access to secure services. In 2020 we were recognised as a Gartner Cool Vendor and as the 5th fastest growing technology company in the UK by Deloitte. We work with leading customers & partners across a number of industry sectors worldwide - organisations using our technology include the US Department of Homeland Security, the UK Home Office, the NHS, Eurostar, the Australian government, the Singapore government, ING and many more.
Our flagship Genuine Presence Assurance technology continues to solidify its global market leadership, with verifications growing at a consistent rate of 25% per month worldwide. This has been driven by demand from organizations needing to verify the identity of online users to prevent fraud. iProov’s patented technology assures the genuine presence of an online user to ensure they are the right person, a real person, and authenticating right now.
Diversity at iProov is about reflecting the customers we serve, holding the principles of equality and inclusion at the heart of everything we do and all that we stand for, embracing differences, creating possibilities, and growing together. We aim to foster a culture where individuals of all backgrounds feel confident in bringing their whole selves to work, feel included and their talents are nurtured, empowering them to contribute fully to our purpose.
Our Role
The Global Campaign Marketing Manager will play an important role in iProov’s GTM strategy. You will be working across the GTM organization to design, implement, and optimze high-impact initiatives that deliver results throughout the funnel. The role will encompass the full customer lifecycle from net new acquisition all the way to customer expansion.
This is a broad role with a high level of autonomy, requiring well-rounded marketing expertise balanced with working knowledge of modern marketing practices. You will need to think and work strategically while retaining a focus on tactical execution and results.
This role requires strong communication and collaboration skills to work closely with many departments to set up and launch programs, including sales, creative services, clients, partners, and campaign management, yet act independently when needed to solve problems through proactive action.
How you’ll make an impact
- Design, execute, and report on modern inbound and outbound integrated marketing programs to generate demand, leads, pipeline, and revenue from target accounts as well as initiatives to accelerate leads through the funnel
- Collaborate with the Corporate and Product & Solutions Marketing teams to produce promotional messaging in line with ICP to better enable prospective buyers
- Work closely with the Customer Success team to deliver customer expansion marketing programs to increase wallet share with existing customers, reinforce our value proposition and build advocacy within our client base
- Own the account intelligence process to make sure that our Target Account List and ABM programs are well-informed to optimize program performance
- Work closely with Marketing Operations to develop a feedback loop, report on the efficacy of campaigns and make iterative improvements
- Align with the Field Marketing team to support custom initiatives and drive results in line with regional plans
- Work across the marketing organization to aggregate content for use in campaigns including product, solutions, PR, and corporate marketing teams.
- Collaborate with digital marketing to execute programs and track, and analyze results; report successes and/or identify gaps, recommending actions to improve results
- Manage resources for each assigned project to stay on schedule
- Anticipate potential issues through frequently reviewing data and use critical thinking and action to shift components as needed to head off or resolve issues
We tend to look for people with
- Demonstrable experience working in a campaign marketing role, ideally at a cybersecurity, identity or tech company
- Marketing project and program management, with reliable detail orientation and ability to meet deadlines; someone who can execute tasks thoroughly
- Excellent written and verbal communication skills
- Familiarity of marketing to Enterprises and the Public Sector as well as working in a revenue-oriented marketing role
- Broad marketing experience across digital, field, content, and product with an understanding of what levers to pull to create the desired effect
- Strong project and budget management skills. Highly organized multi-tasker with the ability to prioritize
- Ability to thrive in a fast-paced, collaborative, creative, results-driven environment
- Proactive and positive individual who equally enjoys working collaboratively and autonomously when needed
Benefits
- 25 days Annual Leave, plus 8 Bank Holidays
- Share Options allocated after passing probation (6 months of service)
- Vitality Health - a range of options available on this below
- Life Assurance
- SmartHealth - Access to private GP, Psychologist, Nutritionist along with tailored fitness plans for both you and your family
- Award winning L&D platform to continue your development with personal allocated training budgets
- Enhanced Maternity leave package
- Pension - 4% employee, 3% employer
- Flexible working – remote/office etc.
- Free Barista Coffee/Tea, biscuits and fruit in the office
- Free access to WeWork discounts and free online well-being sessions
The Vitality Programme includes a number of reward benefits that all employees have access to as part of the plan, for example:
- Private Health cover including Dental, Optical, and Audiology
- 50% off monthly gym memberships
- Apple watches significantly discounted based member vitality status
- Half price trainers with Runners Need
- Weekly rewards – Free coffee with Café Nero
- Monthly rewards – Free Cinema ticket
- Discounts on travel with Expedia (hotels) and Mr & Mrs Smith with discounts getting greater throughout the year based on a members vitality status
- Amazon prime free months based on activity
- Up to 25% cashback at Waitrose when buying healthy foods
- 75% off stays at Champneys Health Spas
- Allen Carr’s £299 no smoking programme for free
- Access to Vitality Healthy Mind with 30% off Headspace subscriptions and the ability to earn Vitality points for using Buddhify, Calm and Headspace
- Discounts on Weight Watchers
- 50%-80% off Comprehensive Private Health screenings