Looking for someone to run point on the lead generation campaigns we run for both our own organization, as well as for our clients, using outbound email outreach and Linkedin outreach campaigns.
This role consists of primarily the following:
1. Based on the target market for the project, lead generation to make a list of contacts
2. Scrape the contact info for the leads
3. Que up outreach campaigns, through both email and Linkedin, to general call demos and email subscribers
4. Create a marketing report based on results generate by these campaigns
5. Identify and run tests to optimize the campaigns to improve their KPIs over time
Tools we typically use for this role include, Linkedin, phantombuster, hunter.io, findthatlead.com, mailshake.com and a couple other tools we will provide access to.
We also have documentation / SOPs / templates for the full process that you can follow, although ideally you will bring ideas to the table for how we can improve.
Characteristics that are important to us (for everyone we work with):
- Clear communication
- Problem-solving skills
- Happy to help other team members
- Are insanely dependable. There is a lot more to this position than existing skills. Dependability and responsiveness is more important to us than anything. On a scale of 1 to 10, we’d take a dependable person with a good attitude who is a 7 in terms of skills over an unresponsive person with a bad attitude who is a 10 any day.
- Are very organized and never miss deadlines or important details.
- Experience working in a self-autonomous way - we set outcomes for your role, and then check in with you, rather than constantly breathing down your neck
Please add the word pumpkin on the top of your application to demonstrate you've read this thoroughly.
If you are the type to not get the job done, make excuses, blame others, and get stuck with the most minor of obstacles, then you would not be a good fit.
In your application, please provide details about past work that you've done similar to this role, particularly with numerical results to demonstrate the kind of results you've gotten in the past in your marketing work, related to both marketing campaigns to generate sales call bookings, as well as marketing campaigns related to generating sales of online courses / information products.
Bonus points if you can do copywriting, social media content marketing, or marketing funnel design (but not required). If that's the case please indicate so in your application as well!
For a qualified individual, there is room for growth in the company. If your primary focus is getting this position just to make money, then this probably isn’t a great fit (there are certainly faster and easier ways to make a quick buck - it's more about happiness, impact and doing something great).
However, if you are interested in learning a ton, doing great work, working with super cool people and serving extremely interesting and varied clients (while also being compensated), then this is for you.
Remote, US timezones preferred. (Asia won’t really work for this position unless you are willing to have a crazy schedule long-term).
“Working with MYE has been a great experience. Not only do I get to work from home and on my own time–which has also taught me a lot of self-motivation and time management–but I’ve also learned what it’s like to start your own business, and how to best go about it. Grant’s also super kind, flexible, and he helps/teaches you as much as possible so that you get as much out of the experience as possible.” – Digne
Monetize Your Expertise (aka MYE) is a course production company - we create online courses and training for people and companies by doing all of the heavy lifting for them. Rather than running in circles for 6-12 months or more, trying to figure out how to build an online course, we do it for them. It only ends up taking a few hours of their time, and the result is world-class!
All our clients have to do is show up on a series of interview calls with us, and then take a few hours to record the audio from an outline we provide to them, and we do the rest. It takes them about 25 hours total (instead of 12 months) and we do all the work outlining their course, incorporating any other materials they might have, creating slides, worksheets, quizzes and more, editing the videos into a finished course, setting it all up onto a learning management system (LMS) and marketing the course to generate revenue for them.
1. WORK WITH A FAST-GROWING BUSINESS
This position is a great opportunity to get the “behind the scenes” look inside a fast-growing business (course production company) with a great team.
2. WORK AUTONOMOUSLY
If you can deliver on expectations, you will have ample opportunity to work on your own terms (as long as you continuously deliver results)
3. MASSIVE LEARNING OPPORTUNITY
Plenty of training available. If you’re interested in getting your hands into other parts of the business, we're happy to help you develop new skills.
In fact, we have access to an entire massive library of courses from past projects that you can learn from (upwards of $50,000 worth of courses that you will get access to).
4. ROOM FOR GROWTH
For a qualified individual, there is room for growth in the company.
If your primary focus is getting this position just to make money, then this probably isn’t a great fit (there are certainly faster and easier ways to make a quick buck - it's more about happiness, impact and doing something great).
However, if you are interested in learning a ton, doing great work, working with super cool people and serving extremely interesting and varied clients (while also being compensated), then this is for you.
We are a team of people who all deeply care about doing good work, helping each other, and helping our clients. The work style of the team is pretty independent - we make sure everyone has what they need to do a great job and then everyone goes off and does deep work.
MYE doesn't try to grow as fast as possible, or make as much money as possible, or slave-drive employees. We value growth and learning and a well-rounded life. You can work in the way that is best for you, as long as you produce amazing results for our clients.
The most important thing - this isn't a job. You are becoming part of the "team" for our company. This means that we don't want someone to just clock in and clock out, and do the bare minimum just to get paid. We need you to actually care about what we do as a company, want to help us grow and improve.
Basically, if you just want to show up, get the work done, and go home, this is not for you.
If you will be excited to do the work, bringing with you tons of ideas for how the company can grow and do better... if you're pumped to think about where we are headed as a company, and seeing this opportunity as an investment in growing something greater than yourself, then you are our type of person.