Austin, Texas, United States
$25-$40/hour (depending on experience)
We are looking for a new addition to our team to run lead on the paid advertising side of our online course client projects, primarily utilizing Facebook / retargeting ads.
1. Reviewing the target marketing, do some market research, and create an estimate / ROI projection for course sales estimated to result from your campaign.
2. Record screencast or have call with the client to run them through the campaign
3. Create the ad campaign designs and copy
4. Implement the campaigns
- ensure analytics / tracking is set up properly along the way
5. Optimize campaigns (cut the losers and double down on the winners)
6. Send a weekly marketing report to submit to the client to demonstrate results
7. Work on ongoing improvements / campaign optimization to improve campaign KPIs over time
We have quite a bit of documentation and templates for our previous projects that have included this type of work
Characteristics that are important to us (for everyone we work with):
- Clear communication
- Problem-solving skills
- Happy to help other team members
- Are insanely dependable. There is a lot more to this position than existing skills. Dependability and responsiveness is more important to us than anything. On a scale of 1 to 10, we’d take a dependable person with a good attitude who is a 7 in terms of skills over an unresponsive person with a bad attitude who is a 10 any day.
- Are very organized and never miss deadlines or important details.
- Experience working in a self-autonomous way - we set outcomes for your role, and then check in with you, rather than constantly breathing down your neck
Please add the word pumpkin on the top of your application to demonstrate you've read this thoroughly.
If you are the type to not get the job done, make excuses, blame others, and get stuck with the most minor of obstacles, then you would not be a good fit.
In your application, please provide details about past work that you've done similar to this role, particularly with numerical results to demonstrate the kind of results you've gotten in the past in your marketing work, related to both marketing campaigns to generate sales call bookings, as well as marketing campaigns related to generating sales of online courses / information products.
Bonus points if you can do copywriting, social media content marketing, or marketing funnel design (but not required). If that's the case please indicate so in your application as well!