Digital Marketing Analyst at My Enterprise Group Ltd

We are seeking a detail-oriented and analytical Digital Marketing Analyst to join our growing team and help us drive data-informed marketing initiatives.

As a Digital Marketing Analyst, you will play a crucial role in analyzing and optimizing our digital marketing campaigns. You will be responsible for tracking performance metrics, providing insights, and making recommendations to improve our online presence and overall marketing effectiveness.

Key Responsibilities:

• Analyse performance data from digital marketing campaigns, including PPC, SEO, social media, and email marketing, to assess effectiveness and drive improvements.
• Develop and maintain dashboards and reports to communicate key performance indicators (KPIs) and insights to stakeholders.
• Use analytics tools to gather data and provide actionable insights.
• Collaborate with the marketing team to optimise content, targeting, and messaging based on data analysis.
• Monitor industry trends, competitor strategies, and market conditions to identify new opportunities and threats.
• Assist in budgeting and forecasting efforts by analysing performance data and ROI of marketing initiatives.
• Stay up-to-date with digital marketing trends, tools, and technologies to ensure continuous improvement and innovation.

Qualifications:

• Proven experience as a Digital Marketing Analyst or a similar role, with a strong understanding of digital marketing channels and performance metrics.
• Proficiency in analytics tools such as Google Analytics, Google Ads, social media analytics, and relevant marketing software.
• Strong analytical skills with a data-driven mindset and the ability to interpret complex data sets.
• Excellent communication skills, both written and verbal, to present findings and recommendations clearly.
• Detail-oriented, organised, and able to manage multiple projects simultaneously.
• Experience with A/B testing, conversion rate optimisation, and marketing automation is a plus.