Retail Marketing Associate at My Enterprise Group Ltd

We are currently seeking a creative and results-driven Retail Marketing Associate to join our marketing team.

The Retail Marketing Associate will play a key role in supporting marketing initiatives that drive traffic and sales in our retail locations. This position requires a passion for retail trends, consumer behaviour, and creative marketing strategies to enhance the shopping experience.

Key Responsibilities:

• Assist in the development and execution of marketing strategies and promotional campaigns that align with retail goals.
• Create engaging content for digital and print marketing materials, including flyers, signage, email newsletters, and social media posts.
• Collaborate with store managers and staff to develop in-store promotions and events that attract and engage customers.
• Conduct market research to understand consumer trends, preferences, and competitive landscape.
• Analyse sales data and marketing metrics to measure the effectiveness of campaigns and suggest improvements.
• Maintain consistency in branding and messaging across all retail channels.
• Support the planning and execution of in-store events and promotions.
• Assist with managing social media accounts to promote retail initiatives and engage with customers.

Qualifications:

• Previous experience in retail marketing, sales, or brand management is a plus.
• Strong written and verbal communication skills with attention to detail.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and experience with graphic design tool is a plus.
• Familiarity with digital marketing strategies and social media platforms.
• Ability to work independently and collaboratively in a fast-paced retail environment.
• Strong analytical skills and a proactive approach to problem-solving.