🏠About Penfold
Penfold is building the pension of the future. We’re dragging the multi-trillion pound pension industry out of the dark ages. Think about how challenger banks have changed banking. We’re demystifying pensions to make them universally accessible, engaging and exciting so we can help everyone save enough for later life.
We have over £15 million in funding and are backed by some of the world’s most successful fintech investors & entrepreneurs.
We are an FCA-regulated pension provider, offering tens of thousands of consumers a totally digital pension experience via our mobile app, helping hundreds of businesses run their workplace pension, and tracking down hundreds of millions of pounds in lost pension pots for all our customers.
đź–Š About the Role
Are you a talented B2B copywriter, looking for a role at a rapidly growing fintech? Sitting in an established marketing team, you will help form and then deliver the business-wide content plan. As a UK workplace pension provider, Senior HRs are our key customer, and most of the content will be engaging with this audience.
👷‍♀️ Your responsibilities…
- You will create and deliver all copy contained within the 2023 content plan. From online ads, landing pages, social media posts and blogs to lead magnets, white papers and research.
- You will hire and manage freelance copywriters where the content is not produced yourself
- Writing and measuring converting copy is your passion. You will develop and create effective, engaging concepts for Penfold’s marketing campaigns.
- Research and contribute creative ideas to support key marketing initiatives, such as increasing demo requests, click rates, and content downloads.
- Edit and review existing copy for landing pages, suggest improvements and measure the results of your efforts.
- Run copy experiments, and track the impact of your efforts in a scientific manner
- Quality assurance on all content produced at Penfold
- Help refine and update the Content Strategy
🗄 Your skills and experience…
- Conversion & Measurement Specialist - You will have a provable track record of where your copy has had a material commercial impact on your clients or business
- Performance Marketing - Copy experience for LinkedIn, Facebook, Instagram and Google campaigns
- Creative production - Experience working with designers to concept and deliver engaging and high-performing creative assets for a variety of marketing campaigns
- Action-focus - You will have a keen focus on experimentation - we fail and learn fast, then go again
- High-growth - A track record of working in at least one high-growth business
- Three years Exp. - At least three years operating as a copywriter or content writer
- HR Audience - Ideally, some experience in engaging with or writing for HR professionals
- Fintech Interest - Interest (or experience) in pensions fintech or financial services
- 2nd Order Thinking - An understanding of why people engage the way they do
Ultimately, we’re looking for smart, hardworking & energetic people who get stuff done & are committed to contributing to a great team. So, if you’re excited about what we’re doing, get in touch – don’t be put off if you don’t tick every box!
🤗 How we will look after you
We’re working hard to create a working environment where people feel empowered to do their very best work, make a big impact and enjoy what they do.
Right now, we’re still a small team, but we’re well-funded and growing rapidly. As one of our first 100 employees, you’ll not only have a huge say in defining our culture & what it’s like to work here, but you’ll have uncapped opportunities for progression, learning and exposure to different areas of the business.
Specifically, our benefits package includes:
- A competitive salary – we proactively review salaries to make sure you get what you deserve (i.e., we’ll review more than once a year).
- Meaningful share options – you’ll own a part of Penfold and share in our success
- A 10% Pension contribution each month that you don’t need to match (on top of your salary).
- Medical insurance – through Vitality you get access to Private GPs, Physio, Counselling services and great discounts and offers (think 50% off PureGym memberships, free Apple Watches).
- Unlimited holidays – we’re interested in your output, not how many holidays you go on!
- Remote working – we get together once a month and have an awesome office you can use anytime but we are a remote-first company. You can work from anywhere in the UK. We trust you to get your work done in whatever environment suits you.
- Flexible working – we hire competent and capable people, we trust you to get the work done at a time that suits you.
- Great office space – plenty of people come into our wonderful private office space in Uncommon Borough a few days a week, come along as much as you’d like!
- Free tea, coffee and soft drinks.
- Free company lunch every week (e.g., Borough Market, Mercato Metropolitano).
- Best-in-class MacBook and any WFH equipment you need.
- The option to buy a bike tax-free and spread the cost over several months (cycle to work scheme).
- Learning & Professional Development – we conduct regular 360 feedback and focus on role progression that suits everyone. We support everyone with courses, events and coaching to help everyone reach their goals.
- Quarterly company socials (and regular meetups throughout the year too).
Find out more about our benefits, our values and our ways of working on our Meet the Team page.