Head of Performance Marketing at Penfold

About Penfold 
 

Penfold is the challenger pension. We’re re-building the pension stack from scratch to drag a multi-trillion pound industry out of the dark ages. Our platform finally delivers a user centric customer experience that helps everyone save for later life, stop stressing about the future, and enjoy today. 

We are very well funded and backed by some of the world’s most successful FinTech investors. We started by launching a simple and flexible pension for the self-employed last year, now have thousands of active customers and are growing fast. 

We’ve had huge success with digital advertising managed by a third party but now want a full time, Head of Performance Marketing to join our team and lead the efforts to help us go from thousands, to hundreds of thousands of customers. 

You will:

• Take full ownership of our digital performance channels; predominantly google & facebook right now. On a day to day basis you’ll tweak and optimise these platforms to maximise our ROI, managing £100k+ monthly budgets.
• Own the whole digital performance funnel, helping our creative team come up with & launch the right ad copy, creative, and landing pages to maximise paid opportunities.
• Constantly be reviewing the data on the platforms themselves, google analytics, fullstory, mixpanel & our own dashboards to spot problems & opportunities in the funnel.
• Be regularly coming up with new ideas on how to grow our users using digital/performance, including testing other social/search platforms, and trialling other performance channels like affiliate marketing, partnerships, etc

About you:

• 4-8 Years of digital / performance management experience in an agency or in house at a fast growing B2C business
• Strong data/analytical background; you’re very comfortable with excel, naturally numerate, and an expert and interrogating data love & understanding quickly what is/isn’t working, then adjusting and delivering a strategy. You love delving into funnel analysis to see where we’re losing customers or what’s caused a drop in activations. Bonus: SQL Experience.
• Strong communicator: You’re comfortable presenting your findings & plans to C-Suite / Board level operators & enjoy being (constructively!) challenged on your conclusions.
• Extensive experience & up to date knowledge of best practice for leading performance platforms (Google, FB etc). Bonus: Familiar with other platforms
• A self starter: Everyone says it, but in a fast growing scale-up, its vitally important. We’re an incredibly supportive team and you’ll get lots of founder face time, but you’ll likely be the in-house expert on performance marketing and need to be comfortable as the source of momentum for this area of our growth.
• Bonus: Experience optimising landing pages, planning SEO strategies, and wider non digital performance channels (Direct mail, etc)
   

Benefits 

We’re working hard to create a working environment where people feel empowered to do their very best work, make a significant impact, end enjoy what they do. 

We’ve doubled our headcount in the last 3 months from 9 to 20, and as an early employee and senior hire, you’ll have a huge say in defining our culture and what it’s like to work here. You’ll also have uncapped opportunities for progression, learning and exposure to different areas of the business & other business building experts.

At Penfold, you’ll get: 
• A competitive salary. Reviewed regularly to make sure you’re always getting what you deserve. 
• Meaningful pre-Series A share options (you’ll own a part of Penfold and share in our success). 
• A massive 10% pension contribution that you don’t need to match (on top of your salary).
• 33 days holiday per year (including 8 bank holidays) and the option to take more. 
• All the equipment you need to do your job 
• The option to buy a bike tax free, and spread the cost over several months (cycle to work scheme). 
• Lots of great little benefits to make working at home or at the office a delight.
• Annual company retreat somewhere great & regular (optional) company socials.

Location 
Pre COVID we all worked from a private office at Uncommon Borough, a large co-working space full with all the perks and more plants than a garden centre. Post-covid – we still have that office! You are welcome to work there anytime you like, and we do all try to get together once a month (lockdown allowing..), but other than that, we’re a remote first company and you’re free to work from home. (We’ll buy you all the kit & furniture you need to be successful).

Diversity
We are 100% committed to building a diverse and representative team. Whatever your race, religion, national origin, gender, sexual orientation, age, marital status, or disability - we want to hear from you.