Founded in 2014, Pockit offers digital accounts via a mobile app, with the ambition to “build a better banking alternative for customers left behind by high-street banks”. Our app enables users to store and spend money through a prepaid card, manage their finances and send money in the UK and abroad.
Already serving over 900,000 customers throughout the UK, Pockit's no-fuss current account offers everything you’d expect from a bank, like contactless Mastercard®, domestic and international transfers, direct debits, ability to pay in with cash at “virtual” branches, and lots more.
Pockit helps to change a person’s relationship with their money for the better. Whether it’s by making shopping easy, rewarding and stress free with Apple and Google Pay support, 1% cashback and automatic purchase protection or by helping people be paid early so they can stay in black at the end of the month. What’s more, Pockit helps you build for the future by making credit building easy.
About us
We're a lively, diverse and international team, based across offices in London, Newcastle and remote teams in central Europe. You'll be joining a team that fosters curiosity, ambition, accountability, and resilience and we know you'll be made to feel at home straight away. Based our Marylebone Head Office, the role would offer some flexibility to work remotely in line with business needs.
The role in summary
The Head of Marketing will oversee all marketing and communications activities for Pockit, setting the strategy and deploying all execution. This is a highly impactful role that will lead the full stack of marketing to achieve our growth targets - product marketing, brand marketing, growth marketing, CRM, partnerships, PR. They will work in deep partnership with the product team to take new products and features to market, and drive growth, customer loyalty and engagement. This lead will drive brand strategy for Pockit as the finance app that serves “the many.”
Key performance indicators will include customer acquisition (full funnel work) driving to an agreed LTV:CAC, brand health metrics, engagement (in channel & in-app in partnership with product team), and retention. This is a new role within Pockit, and the leader will have the opportunity to hire and build the marketing function and take Pockit into its next phase of growth.
What’s in it for you?
- Competitive basic salary
- Holidays – 25 days from start, increasing with every complete year to reach max of 30 (+ Bank Holidays)
- Contractual Hours – weekdays only, no weekends/evenings
- Healthcare Cash Plan
- Perkbox, with gifted Flexi-Points every month
- Life Assurance
- Salary Exchange Pension Scheme
- Company Sick Pay
- Employee Assistance Programme
- Enhanced family policies
- Additional paid time off; Moving Days and Sabbaticals
- Flexible working arrangements
Day to day overview;
- Set the vision and strategy for Marketing across product, growth, brand, CRM, and partnerships and oversee the execution of all marketing activities. Experience with subscriptions is a plus.
- Develop value proposition & messaging frameworks, driving the articulation of Pockit’s product portfolio to identified target audiences.
- Collaborate with the wider teams to develop audience needs, messaging, tone of voice, and overall creative development ensuring consistency across all customer touchpoints
- Own knowledge about customer personas and help the product team and the wider business to understand the implications for their areas
- Lead and develop a team of marketers, agency partners and cross-functional teams to bring in new customers to Pockit
- Work closely with the Data and Product leadership team to make well-informed decisions on go-to-market strategy & execution
- Identify and track success metrics for the marketing team and its impact on the business
- Manage the marketing budget, deploying capital against high-impact activities that deliver against core business objectives
What we need from you;
- Experience leading a product (consumer) marketing team with a passion for mentoring.
- Background in consumer tech products (inc mobile apps) within a complex ecosystem; startup and/or finance experience is a plus.
- Proven track record will full stack of marketing - product, brand, growth - and ability to coach people and agencies to meet Pockit’s goals
- Experience and understanding of marketing metrics and data
- Expertise in crafting impactful messages, critiquing creative approaches
Personal qualities:
- Keen to work in a dynamic start-up environment with a high degree of ownership and change.
- Collaborative leadership style. Excited to work with many different disciplines with Pockit.
- Solutions orientated. Enjoys finding innovative solutions to marketing challenges.
- Hands-on approach. Pockit is a startup where we all contribute at many levels, including executional.