About ProTrainings
Since 2003, we've helped millions of people learn CPR, First Aid, and health and safety skills. From nurses and teachers to security professionals and small business owners. We train 20,000 to 30,000 people a month across the U.S. and UK, and we're not slowing down.
We're a small, product-led team with real revenue, a strong brand, and a genuine obsession with using modern technology to do things better. Our CTO is building AI-driven SDR motions. Our Head of Product thinks like a designer and a strategist. Our leadership team moves fast and doesn't wait for permission.
The Opportunity
Here's the honest picture: our marketing has been under-leveraged. The brand story is strong, the product is being re-imagined, and the market opportunity is significant. We've grown to this point largely on the strength of the product itself. Now we're ready to pour real fuel on it.
That's what this role is.
We're not looking for someone to manage agencies and report back. We're looking for a growth marketer with taste. Someone who can own PPC performance in the morning, push back on a weak content brief in the afternoon, and spend Friday afternoon experimenting with an AI-assisted campaign workflow because they're genuinely driven to figure out how far they can push it.
You'll sit at the leadership table and own the full marketing function: strategy, brand, paid, organic, content, and the AI-powered GTM motions we're already starting to build. You'll manage external partners, but you'll stay close enough to the work to know when it's good and when it isn't.
If your instinct when you see a competitor's site is to immediately start dissecting their funnel and their copy, keep reading.
What You'll Own
- Growth Strategy and Execution: Set the roadmap, own the channel mix (SEO, PPC, YouTube, email, outbound), run experiments, track performance, and iterate. You think in compounding systems, not one-off campaigns.
- Brand and Messaging: Develop and own how ProTrainings shows up in the market. Voice, positioning, and messaging across B2B and B2C segments. You know our customers well enough to articulate why we exist, and you make sure everything we publish reflects that.
- Paid Media: We spend meaningfully on PPC. You'll own it end to end: strategy, creative testing, budget allocation, and results. You spot what isn't working before the data catches up to you.
- AI-Powered GTM: We're already building agent-based campaign tools and AI-driven outbound motions. You'll be a real contributor to this, not someone who gets briefed on it after the fact.
- Content and SEO/AEO Engine: Build the system that makes organic a reliable growth channel. You don't write everything, but you know what good looks like and you build the process to get there consistently.
- Agency Management: You'll direct external partners across SEO, video, and creative. Enough depth to push back. Enough taste to know when something misses.
You Might Be a Fit If...
- You've built a channel, a campaign, or a growth system from scratch and you can talk about what worked and what didn't
- You've managed real paid media budgets and you're accountable for the results, not just the execution
- You have a point of view on brand and voice, not just performance metrics
- You're already using AI tools in your actual workflow, not just aware that they exist
- You'd describe yourself as a builder first and a manager second
- You're comfortable making high-conviction calls with imperfect data
- You've got 6 to 12 years in growth, demand gen, or performance marketing, with real depth in at least two channels
Bonus points for experience in health, safety, knowledge of the EU market, compliance, or e-learning markets, PLG or self-serve motions, or EU market growth.
What We Offer
- Competitive salary based on experience
- Health benefits
- Flexible work environment (hybrid preferred in West Michigan, remote considered for the right person)
- A profitable, stable company with real room to build
- Direct partnership with the CEO on strategy
- A leadership team that defaults to action and actually uses the tools they talk about
- The chance to put your fingerprints on a brand that helps millions of people learn life-saving skills
Our Culture
We're product-led, we move fast, and we don't separate "thinkers" from "doers." Everyone on the leadership team is both. We're data-informed but not data-paralyzed. We experiment, we document what we learn, and we iterate. We've got a Founder CTO on the bleeding edge and a leadership team that's right behind him, and we expect everyone we hire to be genuinely excited about staying close to that edge.
If you think AI slop dressed up as a strategy is a waste of everyone's time, you'll fit right in.
How to Apply
Send your resume and a short note — not a cover letter. Just tell us: what's one thing you've built from zero, and what did you learn from it? That's the filter. Everything else is secondary.
We're especially interested in how you think about growth at a company like ours: established brand, strong product, small team, big opportunity. What would you go after first?
ProTrainings is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected status.