Senior SEO Content Strategist - B2B Growth (Remote) at RemotePass

**This is a fully remote role. Applicants may apply from any country.

About RemotePass
RemotePass is transforming the way businesses hire, manage, and pay global teams. Recognized as one of G2’s Top 100 Fastest Growing Software Products, we help companies break down geographical barriers, simplify compliance, and connect with top talent worldwide. Our platform enables high performing remote teams to thrive from hiring and onboarding to payroll and compliance.

We’re backed by world-class investors including Endeavor Catalyst, Khwarizmi Ventures, Oraseya Capital, Flyer One Ventures, Access Bridge Ventures, A15, Swiss Founders Fund, and Plug & Play.

Role Overview

We’re looking for a strategic, creative, and commercially minded Senior SEO Content Strategist to take full ownership of our content strategy and execution.
You’ll work alongside our Technical SEO Lead to plan, create, and manage content that attracts high-quality B2B leads, builds brand authority, and delivers exceptional value to our target audience.

You’ll deeply understand our business model, our ICPs, and their pain points. You’ll identify opportunities, close content gaps, and deliver resources our audience genuinely needs — while ensuring every piece of content drives measurable business results.

What You’ll Do:

1. Lead the SEO Content Strategy

• Own and evolve our content roadmap across blogs, guides, landing pages, case studies, and resources.
• Prioritize topics and formats that drive qualified leads at every funnel stage
• Align all content to key business objectives, ICPs, and market opportunities.

2. SEO-Aligned Content Planning

• Partner with our SEO lead to ensure content is mapped to high-value keywords and topic clusters.
• Identify and close content gaps that competitors are exploiting.
• Optimize existing content for relevance, clarity, and conversion.

3. Audience-First Storytelling

• Deeply research our target industries, markets, and customer challenges.
• Create content that educates, inspires, and positions RemotePass as the go-to partner for global hiring and compliance.

4. Cross-Functional Collaboration

• Work closely with writers, designers, and developers to bring concepts to life.
• Brief and manage contributors to deliver high-quality, on-brand content.
• Ensure messaging is consistent across marketing channels.

5. Performance Tracking & Optimization

• Monitor traffic, rankings, engagement, and lead-generation metrics.
• Use insights to refine future content and maximize ROI.

What You’ll Bring

• 5-7 years in SEO content strategy or editorial roles, ideally in B2B SaaS, HR tech, or related industries.
• Proven ability to plan and deliver content that drives measurable business growth.
• Strong understanding of SEO principles (you don’t need to be a technical SEO, but you know how to make content perform).
• Exceptional communication, writing, and editing skills in English.
• Experience working in high-growth or startup environments.
• Comfortable collaborating with multiple stakeholders and taking full ownership of deliverables.
   

Nice to Have:

• Experience creating localized/international content (EMEA/MENA/GCC markets).
• Familiarity with remote work, HR, payroll, or compliance topics.
• Understanding of B2B marketing frameworks (ICP, buyer journey, TOFU/MOFU/BOFU).

Why Join RemotePass?  

At RemotePass, you’ll be part of an innovative, globally distributed team that values transparency, efficiency, and continuous improvement. Enjoy unparalleled growth and professional development opportunities, and the flexibility of a remote-first work culture.