Shri Educare Limited invites smart, energetic, and creative educationists to be a part of the family. To Drive and contribute to the top line of the company by generating revenue from company-owned and partner schools in North India. To strategize, steer, budget, train and direct our owned and partnered schools in School launch, branding and positioning, customer delight, marketing plan within expense budget limit to driving school enrollments and year-end targets.
The role primarily focuses on:-
Generating new business/projects for SEL – both in Branded and Consultancy Projects in North India. This involves:
- Identifying and developing new clients in new or existing markets who are keen to set up quality schools in North India
- Identifying novel ways and approaches to reach the Target Group and monitor and control the ROI.
- Visit the school project location, deduce market intel, meet prospective clients, drive the discussions, and offering to facilitate a successful pitch for the proposed project.
- Share the overall summary with the Marketing Head and CEO and plan the final closure meeting.
- Gather market info w.r.t preferred board, optimum fee structure, and other essentialities and then team up with the Finance Team to create financial projections to be presented to the client and make legal / business negotiations for ensuring contract sign up.
Driving and achieving the budgeted numbers in all SEL-owned and partner schools.
- Planning and ensuring the conduction of various marketing activities for all the units in order to generate required footfalls and conversions to meet the target numbers.
- Training of all the counselors and drafting of marketing pitch to get better conversation ratio.
- Closely monitoring the student numbers and working with counselors regularly to enhance customer delight.
- Monitoring the trends and the pipeline and proactively taking remedial actions as required.
- Keeping abreast with all the marketing initiatives of the competitors, for all the given demographics.
- Establishing the processes and data tracking system in order to get the best results and conversions.
- Entering strategic tie-ups with preschools and corporates and leveraging the retail business.
Ensuring customer retention and client satisfaction:
- Conduction of P.S.S on all the units and collating the findings.
- Drafting of the plan along with respective teams and promoters to work on the findings.
- Feedback calls on withdrawals and working on the findings along with the school team.
- Periodic reviews on the same to continuously track and adhere to the developments and progress on the findings.
- Retaining the existing customer base and establishing new customers through unique “You refer, we prefer” Program, parenting workshops, seminars, and Carnivals.
Brand building and Positioning:
- Drafting of marketing collaterals for SEL-owned units.
- Giving inputs and sharing of ideas with partnered schools on various marketing collaterals, handouts, and marketing means (both ATL and BTL).
- Final proofreading and approvals of the collaterals as per the brand guidelines laid down.
- Media Planning and buying as per approved budgets
- Vendor management, (if required).
- Planning of brand building and lead generation activity for SEL.
Budgeting and planning for all existing units/schools:
- Tracking the trends and budgeting the year-end student targets of all our existing schools.
- Finalizing of marketing budgets with the marketing head on the respective units and giving the marketing plan within the budgets.
- Tracking of variances vis-à-vis budgeted expenses/numbers and acting needful.
- Recommending the fee structure by doing the market survey and research.
Competitor Intel/mapping:
- Keeping track of market movements/ competitor activities
- Maintaining Relationship with key industry personnel.
- Maintaining contentious dialogue with channel partners and vendors for market movement.
Ensuring the proper and agreed-upon uses of brand name, Logos, and other specifications as per the laid down brand guidelines
Setting up of processes and a constant eye on the various digital platforms to ensure the proper use of brand identities as per the brand guidelines laid.
New School Launches
- Drafting of Year Zero plan and budget along with the school team.
- Closely monitoring and assisting the school team in their marketing activities and ensuring the desired results.
- Tracking of ROI and CPI of various activities through counselors and modulating the plans.
- Setting up of admission management systems.
- Carry out training programs and role-plays to enhance and improve product knowledge of counselors and front office executives.
- Planning and conduction of mega launch events along with the school team and SEL coordinators.
Location/Background: For candidates who are staying in and around Gurugram. The office is located in Sector 50, Nirvana Country, Gurugram.
Key Skills:
- Good Communication and Interpersonal Skills. Proactive and self-driven.
- Exceptional skills in coordinating tasks and activities at various levels in the organization
- Good documentation and writing skills.
- Timely planning and execution of duties.
- Co-ordination and management skills.
- Resourceful and good at networking.
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