Digital Marketing Executive at Sky Group Limited

We are currently seeking a creative and results-oriented Digital Marketing Executive to join our dynamic marketing team and help shape our digital presence.

As a Digital Marketing Executive, you will be responsible for developing, implementing, and optimising our digital marketing strategies across multiple channels. You will play a key role in increasing brand awareness, driving web traffic, and generating leads through effective digital marketing initiatives.

Key Responsibilities:

• Develop and execute digital marketing campaigns across various platforms, including search engines, social media, email, and display advertising.
• Conduct market research to identify trends, target audiences, and competitive landscape to inform marketing strategies.
• Create high-quality, engaging content tailored to various digital channels, such as blogs, social media, and email newsletters.
• Manage and optimise paid search campaigns (PPC) to maximize ROI and drive relevant traffic to the website.
• Utilize SEO best practices to enhance website content and improve organic search rankings.
• Monitor and analyze campaign performance metrics using tools like Google Analytics, Google Ads, and social media insights to drive data-informed decisions.
• Collaborate with the design team to create visually appealing marketing materials and landing pages.
• Engage with audiences on social media platforms to build a strong online community and enhance brand loyalty.
• Assist in managing email marketing campaigns, including audience segmentation and automated workflows.
• Stay updated on the latest digital marketing trends and technologies to ensure our strategies remain competitive.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 1-3 years of experience in digital marketing, with a strong understanding of SEO, PPC, social media, and content marketing.
• Familiarity with digital marketing tools and platforms.
• Excellent written and verbal communication skills, with a strong attention to detail.
• Creative thinker with the ability to work collaboratively in a fast-paced environment.
• Strong analytical skills to assess the effectiveness of campaigns and adapt strategies accordingly.
• Positive attitude and a willingness to learn and grow in a rapidly changing digital landscape.