Digital Marketing Manager at Socially Recruited

Are you highly creative with strong analytical skills? If yes, the Global Business School is hiring for a Digital Marketing Manager and they are looking for someone just like you.

ROLE AND RESPONSIBILITIES:

• Responsible for managing GBS’ marketing initiatives. Uses market research and analysis to direct marketing strategy and planning.
• Oversees the execution of marketing campaigns and reports on results.
• Plan and execute digital marketing campaigns: e.g. display, paid search, paid social, affiliates
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimise spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimise user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Collaborate with agencies and other vendor partners as required
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

BENEFITS:

• £45k-£50k
• 25 days annual leave, plus 8 public holidays
• Workplace pension scheme with NEST
• Tuition reimbursement for career development courses Discretionary annual performance bonus
• + Much more!