Are you highly creative with strong analytical skills? If yes, the Global Business School is hiring for a Digital Marketing Manager and they are looking for someone just like you.
ROLE AND RESPONSIBILITIES:
- Responsible for managing GBS’ marketing initiatives. Uses market research and analysis to direct marketing strategy and planning.
- Oversees the execution of marketing campaigns and reports on results.
- Plan and execute digital marketing campaigns: e.g. display, paid search, paid social, affiliates
- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimise spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimise user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Collaborate with agencies and other vendor partners as required
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
BENEFITS:
- £45k-£50k
- 25 days annual leave, plus 8 public holidays
- Workplace pension scheme with NEST
- Tuition reimbursement for career development courses Discretionary annual performance bonus
- + Much more!