Design, build and maintain our online advertising strategy.
Launch and optimize various PPC campaigns.
Monitor budgets and oversee search platform accounts.
Track KPIs to assess performance and pinpoint issues.
Develop and implement effective search engine optimization (SEO) strategies.
Direct off-page optimization projects (e.g., link-building).
Collaborate with content creators to ensure SEO best practices are properly implemented.
Monitor key SEO KPIs and compile regular performance reports.
Social Media Marketing (SMM) Oversight:
Supervise and guide the SMM assistant's strategies, ensuring alignment with the brand's voice and marketing goals.
Analyze the long-term needs of Healkin's social media strategy and offer quarterly reports to the management that outline necessary changes.
Leadership & Collaboration:
Collaborate with the design and content teams to optimize the customer experience across various online channels.
Guide the SMM assistant in developing and optimizing campaigns, ad creatives, and strategies.
Analysis & Reporting:
Use analytics tools to monitor and recommend improvements to our online presence.
Provide detailed feedback and reports to senior management on ROI and KPIs.