Healkin Home Healthcare Services is seeking an experienced and dynamic Marketing Head to lead our marketing efforts. The ideal candidate will have a strong background in healthcare marketing and a proven track record of success in developing and executing marketing strategies that drive business growth. As the Marketing Head, you will be responsible for creating and implementing marketing initiatives to increase brand awareness, attract new clients, and maintain strong relationships with existing clients.
Responsibilities:
Develop and implement a comprehensive marketing strategy for Healkin Home Healthcare Services, including digital, print, and event marketing campaigns.
Set and monitor marketing objectives and KPIs to ensure that the marketing strategy is effectively achieving its goals.
Lead the marketing team and oversee their day-to-day activities, ensuring that all marketing efforts align with the company's overall business objectives.
Conduct market research to identify trends, opportunities, and threats in the home healthcare industry, and adjust marketing strategies accordingly.
Develop and manage the company's marketing budget, ensuring that all marketing efforts are cost-effective and deliver a strong return on investment.
Collaborate with the sales team to develop targeted marketing campaigns that drive new client acquisition and support revenue growth.
Build and maintain relationships with key industry stakeholders, including healthcare professionals, insurance providers, and medical associations.
Manage the company's online presence, including website content, social media channels, and online advertising campaigns.
Analyze and report on the effectiveness of marketing campaigns, using data-driven insights to inform future marketing decisions.
Stay up-to-date on industry trends and best practices in healthcare marketing, and ensure that Healkin Home Healthcare Services remains a competitive and innovative leader in the market.
Requirements:
Bachelor's degree in marketing, business administration, or a related field.
A minimum of 7 years of experience in marketing, with at least 3 years in a leadership role.
Proven experience in healthcare marketing, preferably in the home healthcare industry.
Demonstrated success in developing and executing marketing strategies that drive business growth.
Strong leadership skills and the ability to manage and motivate a team.
Excellent communication and interpersonal skills, with the ability to build strong relationships with stakeholders at all levels.
Data-driven mindset, with experience in analyzing and interpreting marketing data to inform decision-making.
Proficient in digital marketing tools and platforms, including social media, email marketing, and content management systems.
Strong project management and organizational skills, with the ability to manage multiple priorities and meet deadlines in a fast-paced environment.
Healkin Home Healthcare Services offers a competitive salary and benefits package, as well as opportunities for professional growth and development. If you are a passionate, driven marketing professional with experience in the home healthcare industry, we would love to hear from you. Apply today to join our team and help shape the future of home healthcare in our community