Role Accountabilities:
- Researching organisations and individuals offline & online to identify the need gap and decision makers of potential new markets and new leads.
- Performing competition benchmarking, creating market segments, developing the target audience’s personas, to target their pain points and sell.
- Working closely with the project teams & customer success teams to effectively maximize retention, up-sell and cross-sell.
- Cold-calling, emailing, setting up meetings with investors for sponsorship and co-branding opportunities for maximising revenue.
- Creating a positive brand image and awareness about GPPL in the minds of the new prospective clients and collaborators.
- Participating and attending conferences, meetings, community gatherings and industry events that help procure leads.
- To create and update sales collaterals like sponsorship deck & branding deliverable sheet, marketing deck, speaker deck, ticketing deck.
- Send the email templates & email flow for outreach, partnerships, corporate sales, follow-ups, negotiation, closure and welcome.
- To prepare MOU & agreement support and negotiate all clauses with sponsors, partners, vendors, corporates and for barter deals.
- To follow-up for payments and ensure a smooth billing and invoice process for the sponsors, partners and corporates.
- Contacting potential clients via email or phone to establish rapport and set up meetings, introduce & onboard them to GPPL.
- Closing deals with channel partners and monitoring the value derived from the partnerships for a win-win.
- Maintaining a repository to access, target and retarget buyers, customers, influencers, experts and members.
- Working hand in hand with the marketing teams to strategise campaigns with on-target funnel volumes and velocity.
- Nurturing leads, negotiating and renegotiating by phone, email, and in person towards closure and growing accounts.
- To engage with the customers / audience / members to receive trustworthy feedback and give them after-sales support.
- Remaining in tune with trends in content consumption to ensure that our offerings remain relevant.
- Ensure optimum use of the revenue technology stack including sales automation, CRM & other softwares.
- Following up for the organization’s billing and revenue cycle to maximize cash flow for GPPL.
- Create timely reports to show progress of achieving targets, the progress in the sales funnel & different segments & industries leveraged on.
Minimum Entry Qualifications
- Bachelors in Relevant Field
- Preferred MBA Degree in Sales
- Preferred Certificate in Professional Sales
- Proficient with CRM
- Proficient in Office Productivity Suites
- Proficient in English Language
- Preferred Polyglot
Minimum Experience
Minimum of 2 years of experience in BD and Marketing for a content creative company. Total of 3 years on ground experience in Business Development & Sales.
Proven track record of growing revenue & building partnerships with proven experience in developing and executing business sales and revenue strategy for content centric companies.
Essential Knowledge
- Revenue & Outreach Plans
- Lead Generation & Nurturing
- Market Segmentation
- Sales & Marketing Funnel
- Sponsorship & Collaborations
- Entrepreneurial Finance
- Managerial Economics
- Current Affairs
- Event Production
Key Performance Indicators
- Creation of Revenue Streams & Opportunity
- Growth & Sustenance of Revenue Streams
- Closure Rates, Percentage & Outreach
- Updation of CRM and Achieving Targets.
- Negotiating on the Term of an Agreement.
- Client Relationship and their Satisfaction.
- Taking Proper Follow-Ups with the Clients.
- Integrity in Commitments to the Clients.
- Adherence to Timelines for Goals & Targets.