Job Title: Campaigns Manager
Hours: 35 hours
Salary: £36,434 London based, £33,122 -home based
Type of Employment: Permanent
Dept and Location: Communications & Campaigns
Line Manager: Head of Policy, Public Affairs and Campaigns
Direct Reports: N/A
Job Description
MAIN PURPOSE OF THE JOB
Advocacy is a core part of Teenage Cancer Trust’s purpose and reason to exist. This new role will be vital to ensuring young people with cancer have a voice and their needs are not only heard but acted on and met. The Campaigns Manager will play a significant role in shaping the organisation’s approach to public campaigning. The post holder will coordinate a programme of integrated influencing campaigns, mobilising supporters to influence policy change at a national and local level across the four UK nations.
This role will act as the lynch pin, coordinating integrated policy led campaigns to achieve multiple objectives across influencing, awareness and fundraising. They will understand how campaigning works alongside public affairs as part of an external influencing approach and will coordinate and support activity appropriately.
The role will work closely with key stakeholders including young people affected by cancer, services colleagues and professionals within the NHS to implement campaigns that will positively impact on young people’s lives.
ROLE FOCUS
Strategy and Planning
- Work with the Head of Policy, Public Affairs and Campaigns and senior stakeholders to define the organisation’s overall strategy to influencing campaigns locally and nationally across the four UK nations.
- Play a leading role in defining the priority campaigning issues for the organisation, identifying and advising on the potential for impactful campaigns for change.
- Responsible for developing and coordinating integrated influencing campaign plans, through working in collaboration with key stakeholders including services, marketing, communications and fundraising.
Campaign Mobilisation
- Work with policy and public affairs colleagues to ensure campaigns are developed with robust policy calls and public affairs plans, for all four nations, to support and align with public facing mobilisation activity.
- As part of this co-ordinate campaigning activity with public affairs/external facing teams
- Lead and develop campaigning activity at a national and regional level, working with service teams and health care professionals regionally across the four nations.
- Work with colleagues in Marketing and Digital to capture data from supporters and advocates to build our network of support.
- Build a UK wide campaign network that can help shape campaigns and facilitate face-to-face advocacy opportunities for young people, to deliver campaigning objectives.
- Maintain a strong knowledge of current affairs across the four nations relating to the campaigns, identifying and advising on opportunistic campaign amplification and actions.
- Develop the charity’s campaigning expertise and networks both nationally and regionally and effectively mobilise networks to participate in the delivery of campaigns.
- Work with the Policy, Public Affairs and Campaigns Officer to coordinate public facing engagement of political stakeholders, in order to ensure alignment with campaigning activity.
Campaign Project management
- Effectively coordinate public facing influencing campaigns, pulling in relevant teams and expertise to manage integrated campaigns with multiple objectives.
- Work closely with services colleagues, including the Clinical Lead and Regional Operation & Partnerships Managers and Youth Engagement team, to shape campaign development and ensure networks and relationships are maximised to influence change and young people’s voices are at the heart.
- Work closely with Fundraising, Brand and Content, Digital and Marketing colleagues to create and deliver campaign assets, integrated public mobilisation strategies and corresponding supporter journeys which increase engagement, influence and income generation.
- Work closely with the Communications team to ensure campaigns are newsworthy, media opportunities are maximised and messages are aligned.
- Establish and manage the campaigns engagement system – developing campaigns communications and managing the supplier relationship.
- Ensure that campaigns are well managed, keep to budget, meet deadlines and have regular reporting.
Research and Evidence
- Work with the Research and Evidence team to ensure campaigns are supported by robust evidence.
- Work with services colleagues and frontline staff in the NHS to gather insight to spot trends, gaps and opportunities to help shape and deliver campaigns, ensuring they are based on insight.
- Be adept at using information to further campaign aims, spotting gaps and making recommendations on research to commission for maximum campaign impact.
Working with Young People
- Consult with young people, their families and other relevant groups to inform campaigns, ensuring the needs and voices of young people are at the heart of campaigning.
- Work with the Story Manager to source young people to support and spearhead campaigns with personal stories and experiences.
- Work with colleagues in the Youth Engagement Team to create meaningful platforms and opportunities to engage with young people and their families to inform the development and delivery of campaigns.
- Ensure safeguarding policies are followed in all campaigns activity and produce clear risk assessments and response plans.
Relationship Management
- Build and maintain effective working relationships with key teams internally to develop integrated campaigns that meet multiple objectives, influence change and build the charity’s supporter base and brand awareness.
- Use influencing skills to ensure campaigns meet mutual objectives and anticipate and resolve problems relating to campaigns in a collaborative way.
- Work externally with other organisations to strengthen strategic alliances, identify opportunities to progress campaigning aims and represent Teenage Cancer Trust at relevant campaigning coalitions and working groups.
- Promote Teenage Cancer Trust’s position as an expert and key player in the sector.
Leadership
- Ensure performance targets and standards (KPIs) for campaigns are devised and tracked in line with the Policy, Public Affairs and Campaigns team’s reporting
- Provide campaigns leadership and expert advice to senior stakeholders.
- Deputise for the Head of Policy, Public Affairs and Campaigns and manage volunteers when required.
Reporting and Evaluation
- Monitor and evaluate campaigns ensuring continuous improvement, and learnings are fed back into planning stages for future campaigns.
- Establish and implement a quarterly review of campaigns against a reporting framework and key performance indicators, contributing to directorate quarterly/annual reports.
- Responsible for agreed campaign budget lines.
- Keep up to date with the latest developments in the charity sector and campaigns industry identifying opportunities and approaches to inform Teenage Cancer Trust’s campaigning activities.
OTHER DUTIES
- Participate in team meetings and planning sessions.
- Act as a media spokesperson for Teenage Cancer Trust on campaign issues.
- Represent Teenage Cancer Trust externally at events and meetings in a unified way.
- Weekend work may be required with some occasional travel and overnight stays.
- Manage suppliers and third-party agencies, briefing and negotiating prices and products.
- Actively participate in building the Teenage Cancer Trust brand and maintain the integrity of the brand.
- Carry out the duties of post in accordance with Teenage Cancer Trust policies and procedures.
- Undertake any other duties that are commensurate with the post as requested by the Manager.
DISCLOSURE AND BARRING CHECKS
This role will interact with young people and families, which may include visiting young people in hospital units and their homes from time to time. This is therefore subject to a Standard disclosure check.
KEY RELATIONSHIPS
Internal – Colleagues in the Marketing and Communications directorate, including Communications, Marketing, Digital, Content and Brand and Story Manager; Services team including Clinical Lead, Research and Evidence, Regional Operation Managers and Youth Engagement Team; Senior Leadership Team; Fundraising Individual Giving team and Funded staff including Nurses and support staff.
External – Young people and their families; Cancer charities and coalitions; and suppliers and agencies.
Person Specification
Essential Criteria
Experience
- Demonstrable success in developing and implementing successful integrated influencing campaigns with proven ability to pull together different strands of campaigning work that meet multiple objectives.
- Extensive experience in campaigns working within UK political systems.
- Proven ability to ensure that campaigns have a clear vision with strong buy in, engagement and support from colleagues, allies and supporters.
- Proven ability to develop campaign plans that engage and mobilise target community and public audiences through content, social media and traditional media leading to increased campaign engagement, activism and donations.
- Demonstrable knowledge of, and experience of using campaigning and supporter engagement software
- Proven experience of developing successful campaign networks.
- Setting, managing and delivering activity against objectives and KPIs.
- A track record of successful internal and external relationship building
- Engaging stakeholders in influencing campaigns including involving supporters and beneficiaries in all campaigning stages.
- Proven ability to work to tight deadlines in a dynamic and flexible environment.
- Communicating campaign issues to internal and external audiences.
Knowledge and know how
- A demonstrable understanding of how change happens politically and socially and how to design, develop and run mobilisation campaigns that will make real change happen.
- Understanding of the campaign issues that will get traction with the media and social media.
Skills
- Excellent writing, and editing skills, with the ability to tailor style to create varied copy and to target different audiences.
- Excellent oral communication skills and confident presentation skills, with the ability to represent Teenage Cancer Trust professionally to a wide range of external audiences.
- Adapt communication style to ensure the best outcome from a range of situations including enabling participation from young people with cancer and their families.
- Ability to develop a variety of calls to action to support campaigns.
- Strong organisational and project management skills.
- Creative thinker with the ability to generate original and innovative campaigns that will have traction with a variety of audiences including the media.
- Excellent interpersonal skills, with the ability to work alongside team members and colleagues, young people and their families and supporters of any nature.
- Time management skills and proven flexibility to manage shifting or competing priorities.
- Ability to work well as part of a team and on your own initiative.
- Excellent negotiation and influencing skills.
- The ability to handle sensitive situations confidently and calmly.
- Concise decision making, analytical and problem-solving skills, with the ability to identify and mitigate risks in your work.
- Good team management and leaderships skills, able to motivate self and others and delegate effectively.
- The ability to assimilate ideas and issues quickly, and to identify and develop appropriate solutions and responses in order to communicate them to internal and external audiences.
Personal Qualities
- An interest in and commitment to addressing the issues affecting teenagers and young adults with cancer in the UK.
- A strong interest in news and current affairs.
- Accountable, with high levels of integrity and professionalism.
- Strong work ethic with the ability to manage multiple priorities against tight deadlines.
- Good judgement, initiative and discretion, especially in times of crisis.
- A natural collaborator.
Values
Commitment to the philosophy and ethos of Teenage Cancer Trust.
Preferred Criteria
Experience
Knowledge and experience of how devolved decision-making works.
Experience of working with diverse communities of people in the development and delivery of campaigns. Experience of working for a charity or in a health environment.
How to Apply
Please apply by clicking the ‘apply ’button below. Don't forget to complete a supporting statement to accompany your CV which sets out how you meet the requirements of the role.
Closing Date: 31st January 2021
1st stage interviews: Week commencing the 08th February 2021
2nd stage interviews: Week commencing the 15th February 2021
We are committed to working towards ensuring Teenage Cancer Trust is a diverse and inclusive place to work. We welcome applications from everyone regardless of race, age, gender, ethnicity, sexual orientation, faith or disability.
At Teenage Cancer Trust we're committed to delivering a service to teenagers and young adults with cancer that is embedded in safeguarding and safe working practice guidance. In line with our safeguarding approach this role is subject to a DBS check (Disclosure and Barring Service).