OUr client is seeking a Senior Marketing Manager to work out of its state-of-the-art facility in Sidney, NY.
The key responsibilities of this Senior Marketing Manager include, but are not limited to:
Monitor Supervise and Manage the Product Marketing team:
- Assess performance
- Set and monitor career objectives
- Provide coaching and mentoring in order to help develop capabilities
Manage following key indicators on monthly basis:
- Gross/Net Margin By Product On Orders
- Gross/Net Order Rate
- Gross/Net Revenue
- Order pipelines and forecasts
Monitor Market share, product or technology gaps, key customer needs and emerging customers/markets. Key Elements:
- Market Identification & Market Share Goals
- Competitive Strengths & Weaknesses
- Pricing Strategies
- Cost Reduction Goals
- New Product Introductions
- Gross Margin Goals
- Promotional Plans
Field Sales Training
- Training Tools for use on Web
- Training of new sales personnel
- Product training of Field Sales at sales meetings
Monthly Operation Reviews
- Discuss issues or successes on "Path" goals
- Prepare and present monthly matrix on sales and margin objectives
- Update Management on all issues, opportunities, market commentary, and new product
Strategic Planning and Budgeting
- Prepare the marketing and sales sections of the annual strategic plan
- Assess progress against strategic plan objectives
Promotional Plans
- Literature Creation & Update
- OEM Advertising Schedule
- Distribution Promotional Plans
Location -
- Sidney, NY
- 30 Minute Drive from Binghamton, NY
- 20 Minute Drive from Oneonta, NY
The Person -
The key skills and qualities of a Senior Marketing Manager:
- Minimum of Bachelor’s Degree in related Marketing or Engineering discipline, and five years involvement with field sales or customers.
- Excellent oral and written communication skills required.
- Up to 25% travel required (domestic & foreign). Job requires a lot of sitting, typing, and other computer work.
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