Title: Director of Marketing
Salary: Base salary + benefits + vacation
Location: Richmond Hill, ON
Term: Full time, Permanent
About Us
WellnessLiving is one of the fastest growing software companies in North America with over 10 million users worldwide! Thousands of business owners in the fitness, wellness, yoga, music, dance, and martial arts industries love our platform as it helps grow their business through dynamic and innovative features. We are passionate about providing entrepreneurs with optimal solutions to help them run their business with ease.
Known as the software company with a heart, we are extremely customer focused. Our customers are our number one priority and we do all we can to make sure their business needs are being fulfilled. With a growing community of customers and offices globally, our mission is to be the all-in-one software solution that propels businesses forward!
About You
We are seeking like-minded candidates who can help us take our customer service experience to the next level! We are looking for a Marketing Director to lead and guide the efforts of the marketing department by filling the communication gap between senior management and the marketing team. We are seeking an individual who thinks outside the box and isn't afraid to push the envelope!
Responsibilities:
- Oversee Marketing Department
- Design and implement comprehensive marketing strategies to create awareness of the company’s business activities.
- Evaluate and develop marketing strategy and marketing plan
- Plan, direct and coordinate marketing efforts
- Produce ideas for promotional events or activities and organize them efficiently
- Research demand for WellnessLiving product and services
- Work with sales department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction
- Identify potential customers
- Building brand awareness and positioning
- Supporting sales and lead generation efforts
- Oversee and develop marketing campaigns
- Troubleshoot marketing campaigns that are not performing well
- Monitor costs and budgets, assess the ROI
- Collaborate with the marketing team to create promotional information to drive business
- Analyze customer feedback from social media platforms
- Analyze advertising returns and reporting to stakeholders
Qualifications:
- Proven experience as a Marketing Director within SaaS and/or Health & Wellness industry
- Excellent leadership and organizing skills
- Analytical and creative thinking
- Exquisite communication and interpersonal skills
- Up to speed with current and online marketing techniques and best practices
- Thorough knowledge of web analytics (e.g. Google Analytics, Web Trends etc.) and Google AdWords
- Customer-oriented approach with aptitude
- BSc/BA in business administration, marketing and communications or relevant field
Benefits:
- Extended health care
- Vision care
- Vacation & paid time off
- Life insurance
- Work from home opportunities
- Company events & social hours
- Dental care
- Casual dress
- On-site parking
- Discounted/free food
- EAP
*Please note that those who meet the qualifications for the position will be contacted directly.
We appreciate you taking the time and look forward to reviewing your application.
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