THE COMPANY
Wildgoose started with a simple mission: to bring people together to create memorable team experiences. In 2004 our MD, Jonny, delivered paper-based treasure hunts to customers looking for a fun way to connect; today we’re delivering thousands of technology-based team activities across the world, through our award-winning app Mobile Adventures. We have great ambitions: to show the world that corporate team building doesn’t have to be purchased and run in the ‘traditional way’ and that wherever you are in the world, you can join in that shared experience. We’re proud of where we’ve got to but we’re still growing. And that means we need more brilliant people who share our ambition, to join in with the next, most exciting, part of our story.
OUR VISION & VALUES
Our vision is to provide world-class team building events, on-demand. Everything we do is geared towards making that happen. We want to continue to provide our amazing team activities to organisations across the globe via automated technology that satisfies our clients.
THE POSITION
We’re looking for an innovative and analytical Growth Marketing Manager to join our Marketing Team. The role offers the opportunity to be part of a small but passionate team with lots of exposure to key stakeholders within the business. Reporting to our Head of Marketing you’ll be responsible for developing a data-driven growth marketing plan across all paid, owned and earned touchpoints for both our UK and US audiences.
You’ll be responsible for overseeing programs that leverage both PPC and SEO and be an expert in CRO. You’ll develop campaigns and experiments (A/B testing/multivariate testing) backed by strategy, which can be scaled to drive the ongoing optimisation of our website. You’ll be passionate about all things data and have the technical skills and hacker mindset to be able to test, adjust and launch in a fast-paced environment.
ROLE REQUIREMENTS
- Own paid and organic growth management, from concept to completion
- Understanding of traditional and emerging channels used for acquiring and retaining customers, including some combination of SEM, Display and Paid Social.
- Strong working knowledge of SEO techniques - understanding key metrics we should be looking out for and implementing on-page changes to help drive traffic
- Ability to work with our Copywriter and Digital Marketing Manager to identify gaps in unique content, and advise on what content needs creating and how our pages should be structured to maximise SEO opportunities
- Build-out our paid acquisition strategy; report on and calculate the success of (e.g. ROI), and make recommendations for improvement
- Build, test, launch and review various experiments to improve the conversion rate of key pages across our UK and US websites
METRICS, TESTING AND REPORTING
- Define measurements of success (KPIs) for SEO and PPC campaigns, develop testing framework, and analyze data to understand the impact of new channels
- Build growth models using organic and paid growth loops
- Create reporting dashboards and share relevant insights regularly with internal teams
- Work with the team to improve testing capabilities and campaign development
SKILLS & EXPERIENCE
- Bachelor's degree in Marketing or similar field
- 4+ years experience in growth marketing, performance marketing, digital marketing, or relevant role
- 2+ years experience in overseeing the development and execution of integrated programs that leverage PPC and SEO
- Knowledge of the latest growth practices including paid acquisition, technical SEO, SEM, etc.
- Experience in Google Analytics and comfortable with SEO tools such as Ahrefs, Search Console etc
- Hands-on experience with paid acquisition channels (e.g. Google Ads, LinkedIn Ads Manager, etc)
- Experience designing, implementing and measuring conversion rate optimization (CRO) tests
- Statistical approach in data-driven decision making
- Strong written and verbal communication skills with the ability to compile and present cohesive reports with clear action items and insights
- Experience with SaaS products a plus
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