We’re Wriggle - an award-winning app that helps people discover and purchase from the best local restaurants, cafes, bars and streetfood. We’re our users’ guide to discovering their cities through amazing local food & drink - and our partner restaurants’ way of driving footfall and negotiating the tricky world of online marketing, to make it a joyful (and profitable!) experience.
Think the opposite of Deliveroo - where Deliveroo delivers food to people, Wriggle is delivering people into local restaurants.
_______
Why Wriggle?
Wriggle is already the market-leading eat-out transactional app in Bristol, Brighton and Cardiff, and with recent launches in Birmingham and Bath, and more in the pipeline, we’re just getting started.
We’ve got big growth potential - as we look to become the go-to eat-out platform every time our core millennial audience eat-out - tapping into the 20-30 times that they’re spending on out-of-home food and drink per month.
We’re now looking for a dynamic, results-oriented and experienced Head of Marketing to lead our consumer marketing and growth strategy - and build on the strong platform we’ve built, to take us to the next level.
Responsibilities
- Lead the development and implementation of growth strategy, plans & campaigns across Wriggle’s cities. Responsible for developing cross-channel plans across the full marketing mix whilst also considering broader growth levers.
- Build, manage & lead our Marketing team (3 Marketing Executives, and 2 videographers)
- Own marketing and consumer KPIs and growth objectives of Wriggle, with ownership of marketing budget - reporting directly to the CEO
- Track and share business growth indicators, recognising trends, troubleshooting issues and identifying opportunities to accelerate growth.
- Deliver integrated marketing campaigns through management of local marketing budget, implementing company-wide frameworks in different cities
- Define, plan & deliver best-in-class joint-business marketing plans with restaurants & local partners
- Lead cross-functional projects with product, operations & commercial to deliver consumer growth
Characteristics:
- Passionate about food & drink - and capable of driving growth by using the stories of our partner establishments, and the cities we’re in
- Energetic and enthusiastic
- Creative - as adept at exploring/testing new growth channels on a shoestring, as setting up big paid-for campaigns
- Excellent communication/management skills
- Fast-moving, and comfortable prioritising
Experience:
- 5+ years marketing experience running successful insight-led growth strategies.
- 3+ years of relevant team leadership experience
- Experience at a top-performing Agency or marketplace/ecommerce tech platform preferred
- You will have extensive experience of managing budgets & deploying plans across a number of complex channels. You will have specific experience dealing with cross-functional teams, managing multiple agencies including creative & media.
Benefits:
- Extremely competitive salary
- Stock option package
- Flexi-working programme
- Strong office culture in Bristol city-centre location
- Top-quality office dog(s)
Apply with CV and covering letter.
Job is Archived
You may have followed an invalid link or the job you are looking for has been archived.
Learn About GoHire