About Anne Klein
Since 1968, Anne Klein has been a pinnacle of American style, defined by the belief that "Clothes won't change the world. The women who wear them will." We create versatile, sophisticated, and purposeful fashion for the woman who does it all. As we continue to grow our digital flagship, we are looking for a storyteller who can bridge the gap between our rich heritage and the modern e-commerce landscape.
The Role
We are looking for a creative and data-informed Content Writer to join our digital team. You will be responsible for crafting high-conversion product descriptions, engaging blog content for our "Anne On" vertical, and SEO-driven collection pages. Your goal is to maintain a consistent, authoritative, and empowering brand voice across every digital touchpoint.
Key Responsibilities
- Editorial Excellence: Write and edit compelling copy for the website, email marketing, and social media that aligns with the Anne Klein "modern classic" aesthetic.
- SEO Optimization: Collaborate with the SEO team to identify keyword opportunities and create content that ranks for high-intent fashion terms.
- Brand Voice Stewardship: Ensure every piece of content reflects our founder-led POV—sophisticated, trailblazing, and supportive of the forward-looking female agenda.
- Content Strategy: Assist in maintaining the editorial calendar and brainstorming seasonal campaign concepts.
Qualifications
- Experience: 2–4 years of content writing experience, preferably in fashion, lifestyle, or luxury retail.
- Portfolio: A strong portfolio demonstrating your ability to write both short-form (product copy) and long-form (blogs/articles) content.
- SEO Savvy: Familiarity with SEO tools (like Semrush or Ahrefs) and best practices for on-page optimization is a plus.
- Education: Bachelor’s degree in English, Journalism, Marketing, or a related field.
- The "Anne" Mindset: An appreciation for timeless style and a passion for mission-driven storytelling.
Salary Range: $55,000 – $62,000 per year + Benefits