Company: BevStrat LLC
BevStrat LLC is a leading beverage consulting firm based in the heart of the wine country in Napa Valley, California. We specialize in helping beverage companies of all sizes grow and thrive in the competitive market. As our business continues to expand, we are seeking a dynamic and creative Social Media Manager to join our team.
Position Overview:
The Social Media Manager will be responsible for developing and implementing social media strategies that align with BevStrat's overall marketing objectives. In this role, you will be responsible for managing all social media platforms, creating engaging content, and increasing brand awareness. You will report directly to the Head of Marketing and work closely with the graphic design and PR team.
Key Responsibilities:
- Create and manage social media content calendar for all platforms (Facebook, Instagram, Twitter, LinkedIn)
- Develop and implement social media strategies to increase brand awareness, engagement and drive traffic to the company website
- Monitor and respond to customer inquiries and concerns on all social media platforms
- Collaborate with cross-functional teams to develop and execute campaigns and promotions
- Plan and execute social media advertising initiatives and track their success
- Monitor social media trends and stay up-to-date with new social media platforms and features
- Create and manage influencer partnerships and collaborations
- Work with the graphic design team to create visually appealing content that aligns with brand guidelines
- Analyze and report on social media performance and make recommendations for improvement
- Stay up-to-date with industry trends and competitive landscape to inform social media strategies
Qualifications:
- Bachelor's degree in marketing, communications, or relevant field
- Minimum of 3 years experience in social media marketing
- Strong understanding of social media platforms, tools and analytics
- Proven track record in creating engaging content and social media campaigns
- Ability to think creatively and outside the box
- Excellent written and verbal communication skills
- Strong project management skills and ability to meet deadlines
- Prior experience in the beverage or hospitality industry is a plus
Benefits
- Health Care Plan (Medical, Dental & Vision)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Family Leave (Maternity, Paternity)
- Training & Development
- Work From Home
- Stock Option Plan
Salary
$78,000-$96,000