Citypoint Group is on the lookout for a creative and strategic Social Media Manager to elevate our online presence and foster community engagement. In this role, you'll be the driving force behind our social media initiatives, crafting compelling content that captivates our audience and showcases our brand values. You'll be responsible for developing comprehensive social media strategies that align with our overarching marketing goals, as well as monitoring trends and platform performance to continuously optimize our outreach efforts. Collaboration is key, as you'll work with cross-functional teams to ensure consistent messaging and branding across all channels. If you're passionate about storytelling through social media and eager to make a significant impact within a forward-thinking company, we want to hear from you!
Key Responsibilities
- Develop and execute innovative social media strategies to increase engagement and brand awareness.
- Create, edit, and publish high-quality content across various platforms, including Instagram, Twitter, Facebook, and LinkedIn.
- Monitor and analyze social media metrics to assess effectiveness and refine strategies.
- Engage with our online community by responding to comments and messages in a timely manner.
- Collaborate with marketing and design teams to craft cohesive campaigns and promotional materials.
- Stay updated on industry trends and competitor activity to continuously evolve our social media presence.
- Identify opportunities for partnerships and collaborations to enhance our reach.
Requirements
- Bachelor's degree in Marketing, Communications, or a related discipline.
- Minimum of 2 years of experience in social media management or digital marketing.
- Strong familiarity with major social media platforms and their analytics tools.
- Excellent written and verbal communication skills.
- Ability to think creatively and generate innovative ideas.
- Proven ability to analyze data and translate it into actionable insights.
- Strong organizational skills and the ability to manage multiple projects simultaneously.