Dexerto is a premier entertainment media group, engaging over 100 million monthly fans across various verticals including gaming, esports, TV & movies, tech, and social media. With a team dedicated to delivering high-quality evergreen content, Dexerto is a hub for the latest in gaming, entertainment, and tech news, aiming to be a leading destination in the digital media landscape.
Job Summary:
Dexerto is looking for a high-impact B2B Marketing & Content Manager to shape how the world sees Dexerto. This role sits at the intersection of PR, content, and leadership branding, responsible for driving thought leadership, employer storytelling, and professional audience growth.
This role will be instrumental in shaping Dexerto’s reputation as a leading voice in youth culture; spanning gaming, movies, creators, sports and more while building a strong employer brand and high-impact personal brands for senior leadership.
Key Responsibilities:
- Develop and execute innovative content strategies to amplify Dexerto’s brand across Linkedin, industry media, industry platforms, and professional social networks.
- Own Dexerto’s LinkedIn presence end-to-end, including content planning, publishing, performance tracking, and continuous optimisation.
- Act as personal brand manager for senior leadership, shaping executive voices on LinkedIn through thought leadership, ghostwriting, and content coaching.
- Act as an internal producer for Dexerto’s owned video content series; a new and exciting B2B “show” created bespoke for Linkedin and other relevant channels
- Work with the publishing team to identify the best B2C material from our archive and daily/weekly output, and translate onto B2B forums.
- Craft compelling press releases, media kits, and long-form social content that resonate with candidates, partners, and industry peers.
- Identify and create high-performing content formats (founder stories, career journeys, opinion pieces, launches, milestones, industry commentary).
- Monitor LinkedIn analytics and media coverage to measure impact on reach, engagement, brand perception, and talent attraction.
- Develop a consistent brand voice and tone for Dexerto across PR, LinkedIn, and leadership channels.
- Occasional support at industry events, where our business presence moves from online into the real world
- Support on the business website, ensuring it is fit for purpose and aligned with our narrative on other leading platforms.
- Build and maintain relationships with journalists, creators, and industry thought leaders to support both PR and personal brand initiatives.
Qualifications:
- 3–6+ years’ experience in PR, content marketing, social media, employer branding, or corporate communications.
- Demonstrated experience owning and growing a brand’s LinkedIn presence, including content strategy, analytics, and optimisation.
- Proven track record of building employer brands or executive personal brands through social and thought leadership content.
- Strong network of media contacts with the ability to pitch, secure, and amplify coverage across both press and social platforms.
- Exceptional writing skills, including experience in ghostwriting for senior stakeholders and producing long-form professional content.
- A bachelor’s degree in Communications, Marketing or a related field (or equivalent professional experience) is desirable, but not essential.
- Strategic mindset with the ability to translate business goals into high-impact content and brand narratives.
- Comfortable working directly with C-suite and senior leadership as a trusted communications advisor.
- Highly organised, self-directed, and able to manage multiple stakeholders and priorities in a fast-paced environment.
What We Offer:
- A vibrant and dynamic work environment where your contributions have a visible impact.
- Competitive salary and benefits.
- Opportunities for professional development in a fast-growing media company.
How to Apply:
Submit your resume, cover letter, and relevant work samples/portfolio to Go Hire.
Dexerto is committed to diversity and inclusion and welcomes applicants from all backgrounds.