What You’ll Do
- Conduct a comprehensive SEO audit of edwisely.com covering technical health, page speed, mobile performance, and current keyword rankings
- Optimize the homepage for core ILI-focused keywords such as “Intelligent Learning Infrastructure,” “Beyond LMS,” and “LMS alternative India”
- Develop or enhance 3 key pillar pages: What is ILI, ILI vs LMS, Beyond LMS: What Comes Next
- Perform keyword research to identify 20–30 high-impact search terms targeting engineering college decision-makers
- Execute on-page SEO across priority pages, including title tags, meta descriptions, header structure, internal linking, and image alt text
- Set up and configure Google Search Console and GA4, including sitemap submission and resolving crawl issues
- Build 3–5 high-quality backlinks per month through credible platforms (e.g., education publications, Quora, LinkedIn)
- Track and report monthly on keyword rankings, organic traffic growth, page performance, and actionable insights
Skills & Experience
- 2+ years of hands-on SEO experience, preferably in B2B SaaS or edtech
- Proficiency with SEO tools such as Google Search Console, GA4, Ahrefs, SEMrush, or Ubersuggest
- Strong experience in creating or guiding SEO-optimized long-form content
- Solid understanding of technical SEO, including Core Web Vitals, site architecture, and schema markup
- Ability to collaborate with non-technical teams and drive implementation, not just provide recommendations
Nice to Have
- Experience in edtech, higher education, or the Indian B2B market
- Familiarity with Webflow or WordPress for on-page implementation
- Understanding of content marketing frameworks like the pillar-cluster model
What We’re NOT Looking For
- Tool-based audits without actionable execution
- Black-hat or aggressive link-building practices
- Agencies with diluted ownership or junior-only execution
- Candidates requiring guidance on SEO fundamentals or core tools
