We are a leading digital agency based in Dubai. We are seeking an experienced Content Writer with 3+ years of proven expertise in crafting high-quality, search-optimized content. The ideal candidate will be responsible for producing content that boosts organic visibility, engages readers, and supports overall SEO strategy. This role involves close collaboration with the SEO, design, and development teams to deliver effective digital experiences for both the agency and its clients.
Key Responsibilities:
- Write and optimize content for websites, landing pages, blogs, and digital campaigns with a focus on SEO best practices.
- Conduct keyword research and implement on-page optimization strategies.
- Collaborate with SEO specialists to identify content opportunities and execute strategies.
- Audit and update existing content to improve search rankings and user engagement.
- Ensure content aligns with brand guidelines, tone of voice, and target audience needs.
- Monitor content performance using tools like Google Analytics, SEMrush, and Ahrefs.
- Work with developers and designers to ensure content is effectively integrated into the site structure.
Requirements:
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- Minimum 3 years of hands-on experience in SEO-focused content writing, ideally in an agency environment.
- Strong knowledge of SEO tools (e.g., SEMrush, Ahrefs, Google Search Console).
- Excellent writing, editing, and proofreading skills with a keen eye for detail.
- Familiarity with CMS platforms like WordPress.
- Ability to manage multiple projects and meet tight deadlines.
Preferred:
- Experience writing for web development, digital marketing, or tech-related industries.
- Understanding of UAE and Middle East market dynamics.
- Portfolio showcasing published SEO content and performance impact.