HigherVisibility, a leading internet marketing firm located in Memphis, TN, is growing quickly and in need of a fully remote, experienced Senior Paid Media Specialist.
If you have at least three years of agency experience using paid media platforms like Google, Facebook, Instagram, TikTok, YouTube, etc., excellent analytical skills, and are able to take the ball and run with it, you will be highly valued and rewarded at HigherVisibility.
Job Description:
The Senior Paid Media Specialist will develop and manage small to large Paid Search accounts and marketing campaigns, working closely with account managers on a daily basis to make sure that our clients are receiving optimal results.
RESPONSIBILITIES
Focus on planning and execution of paid media campaigns across major platforms today (Facebook, Instagram), and tomorrow (Twitter, Pinterest, Snapchat, and LinkedIn), as well as Google and Bing Ads.
- Execute paid campaigns on Facebook / Meta, Google, and Bing, and analyze data to optimize campaigns to stay on target.
- Maintain ongoing, proactive, and consistent communications with BSM (Business Success Manager / Account Managers) and clients on account progress, performance, and problem resolution.
- Leverage Paid Media Management Platforms to maximize the efficiency and effectiveness of Paid Media accounts.
- Actively test and analyze paid search ad copy to achieve maximum ROI.
- Execute and analyze monthly paid search business metrics, budgets, and reports.
- Research and evaluate paid search marketing efforts and identify new search opportunities.
- Track paid search best practices, bid management systems, keyword developments, and industry trends.
- Oversee social media, Google, and Bing budgets, pacing, and monthly spend reconciliation for all assigned accounts.
- Manage a large group of client Paid Media accounts.
- Create client-facing reports that show the success of the plan and campaign.
- Analyze measurement studies and attribution to identify strategic opportunities while also demonstrating a willingness to bring new ideas, approaches, and tests to the client through Business Success Manager (BSM).
- Stay abreast of relevant social trends and recommend social strategies that meet clients’ business goals.
Required Skills/Experience:
- 3 or more years of experience managing Google Ads, social media ad campaigns
- You must have at least one of these Google and/or Facebook Certifications at an intermediate or higher level: Media Planning Professional, Media Buying Professional, and/or Creative Strategy Professional
- 2+ Agency background required
- 2+ Years using Google Analytics functionality and reporting
- Ability to tell a meaningful story rooted in data-based insights
- Ability to analyze raw data and formulate insights for client strategy
- Excellent writing, grammar, and communication skills
- Problem-solver mindset, heavy attention to detail, and flawless execution of all assigned tasks
- Ability to prioritize ruthlessly and manage multiple clients accounts at once
- Strong interest in advertising
- Team player, eager to learn, proactive, adaptable, and flexible
- Outgoing personality with great communications skills
- Ability to demonstrate analytical skills, technical knowledge, and attention to detail
- Knowledge of conversion tracking and optimization is a plus
- US Based Only (Time Zones: EST, CST, MNT, PST)
Benefits:
- Flexible PTO
- Employee-First Culture
- Fully Remote
- Work From Home Stipend
- Medical, Vision, and Dental
- 401K Matching
- Life Insurance
- Incredible Company Comradery
- And So Much More!
About HigherVisibility: HigherVisibility is a nationally recognized internet marketing agency that offers a full range of internet marketing services ranging from SEO, PPC Marketing, Social Media Marketing, Website Design, Affiliate Marketing Management, and much more. Our mission is to provide clients with the most professional and highest quality internet marketing services and customer service available.