Head of Corporate Marketing (US)
If you’d like to make the online world a safer place, come and join us.
About iProov
iProov is the world leader in face biometric verification. We are on a mission to make the Internet a safer place for businesses and consumers and work with fantastic customers across a number of industry sectors - organisations using our technology include the US Department of Homeland Security, the UK Home Office, the NHS, Eurostar, the Australian government, the Singapore government, UBS and many more.
Diversity at iProov is about reflecting the customers we serve, holding the principles of equality and inclusion at the heart of everything we do and all that we stand for, embracing differences, creating possibilities, and growing together. We aim to foster a culture where individuals of all backgrounds feel confident in bringing their whole selves to work, feel included and their talents are nurtured, empowering them to contribute fully to our purpose.
The Role
Reports to: Chief Marketing Officer (CMO)
Location: US (east coast preferred due to teams based in UK) - Remote
Comp: Up to £175k (Base) + Company Performance Bonus (Lvl 2) + Share Options + iProov US Benefits
We are looking for a creative, dynamic, and results-oriented Head of Corporate Marketing to accelerate its momentum and leadership in the biometric facial verification market. The candidate brings a proven track record of scaling awareness and creating a differentiated brand image for disruptive and innovative companies, preferably in the biometric facial verification, identity management, or the cybersecurity industry. The candidate must bring excellent leadership and team-building skills to the table, along with an ability to be scrappy, flexible, and a life-long learner. A proven track record of out-of-the-box thinking is a must have quality. The ideal candidate will have a well-developed executive presence and be a trusted advisor to the CEO, CMO, and rest of the executive team.
The ideal candidate must combine strategic thinking with the operational oversight needed to realize the company’s multi-year strategic direction. The candidate will embody a startup-like “can-do attitude” and always be a creative problem solver when obstacles arise. The candidate will lead the creation of unique and differentiated messaging for the company’s brand and sharing the corporate story globally. This role will successfully promote the company through strong messaging, customer advocacy, PR, communications, and visual identity including executive communications, and crisis management. Reporting to the CMO, the Head of Corporate Marketing must have experience developing, managing, and executing on brand management, customer advocacy, and communications.
This person will have strong leadership skills and the network and confidence to develop and hire a world-class team.
What You Will Do
- Build and lead a best-in-class Corporate Marketing team that is data-driven and focused on outcomes aligned to our corporate strategy
- Lead the development and elevation of our brand at every customer touch point, ensuring consistency and integrity.
- Define and implement a customer advocacy program that engages prospects, customers, and influencers by creating marketing assets and activities that can be used to generate leads, pipeline, and other key results.
- Develop and execute the communication strategy for media, influencers, users, partners, and investors
- Lead the development and elevation of the iProov brand and creative expression at every customer touch point, ensuring consistency and integrity.
- Manage the public relations program working with global PR agencies to ensure coverage in Tier-1 publications.
- Establish a brand measurement index to measure and optimize awareness, with relevant KPIs, assessing iProov brand’s contribution to growth.
- Create and maintain an annual baseline for iProov share-of-voice and provide visibility into iProov ranking in the industry for all relevant KPIs.
- Select, manage and facilitate collaboration across agencies and contractors as required in support of goals and objectives.
- Manage a team of brand, creative, and communications professionals, encourage cross functional partnerships, speed, and agility.
- Work with stakeholders to drive the most creative and differentiated expression of the company via the website, blogs, publications, and media.
- Stay on top of industry best practices, trends and technology, and bring innovative solutions to address challenges.
What We Are Looking For
- 10+ years experience in corporate marketing in fast-paced start-ups or mid-size public B2B, cybersecurity companies, ideal candidates will have identity or biometrics experience.
- Proven to be a talent magnet with honed management and leadership experience
- Strong relationship building skills actively engage global and local stakeholders.
- Skilled and proven experience in ideating and bringing new internal and external brand and awareness campaigns and ideas to life.
- Experience in evolving a company’s brand awareness and perception in a competitive market category, by leading with differentiation and creativity.
- Mastery in building, getting buy-in, and executing plans, and staying focused on “getting it done” in a fast-moving, technical environment.
- Outstanding written and verbal communications skills to explain and translate complex technology concepts into simple and intuitive communications.
- Adept at using data and analytics to track and measure results and inform decision-making and strategy direction.