Product Marketing Manager
If you’d like to make the online world a safer place, come and join us.
About iProov:
iProov is the world leader in face biometric verification. We establish trust in remote users and deliver effortless, customer centric, device independent authentication tied to trusted ID credentials. We are on a mission to make the Internet a safer place for businesses and consumers.
Our unique facial biometric technology allows banks, governments, healthcare and travel providers to verify customer identity online and provide simple access to secure services. In 2020 we were recognised as a Gartner Cool Vendor and as the 5th fastest growing technology company in the UK by Deloitte. We work with leading customers & partners across a number of industry sectors worldwide - organisations using our technology include the US Department of Homeland Security, the UK Home Office, the NHS, Eurostar, the Australian government, the Singapore government, ING and many more.
Our flagship Genuine Presence Assurance technology continues to solidify its global market leadership, with verifications growing at a consistent rate of 25% per month worldwide. This has been driven by demand from organisations needing to verify the identity of online users to prevent fraud. iProov’s patented technology assures the genuine presence of an online user to ensure they are the right person, a real person, and authenticating right now.
Diversity at iProov is about reflecting the customers we serve, holding the principles of equality and inclusion at the heart of everything we do and all that we stand for, embracing differences, creating possibilities, and growing together. We aim to foster a culture where individuals of all backgrounds feel confident in bringing their whole selves to work, feel included and their talents are nurtured, empowering them to contribute fully to our purpose.
Our role
Working as a key member of the Product Marketing team, the Product Marketing Manager is responsible for global, day-to-day management of product messaging and execution of marketing strategies to drive adoption of iProov’s products.
The Product Marketing Manager executes product launches, develops core positioning and messaging, and is the voice of the customer in campaign development and other cross-functional marketing initiatives.
How you’ll make an impact
- Develop and maintain working product knowledge and expertise across the iProov portfolio.
- Drive launch planning and execution for the business unit/solution/product and support demand generation programs (acquisition and retention)
- Develop foundational marketing elements: core positioning, messaging, market segmentation, value statements & use cases, personas, buyer journey mapping.
- Create product collateral, customer use cases, white papers, web content, thought-leading content, and sales tools to promote iProov’s products.
- Measure effectiveness of product marketing programs.
- Identify best opportunities for lead generation and help craft marketing plans and campaigns.
- Support all stages of the sales cycle and help to script and design standard product presentations as necessary.
- Liaise with customers (focus groups, usability and other market validation research, identify product references for industry and customer referrals).
- Provide enablement support for Sales and Partners.
We tend to look for people with
- Extensive and Demonstrable Product Marketing experience.
- Working knowledge of cybersecurity and how customers use Biometric/ Digital Identity solutions to solve specific business problems.
- Strong writing skills with the ability to take technical information and translate into value-based messaging.
- Exceptional ability to work in a deadline-oriented environment and handle multiple projects simultaneously.
- Understanding of database management systems such as Salesforce.com or other customer relationship marketing tools including creating custom reports and organising, tagging, segmentation, import and export of CRM data.
Benefits
- A true flexible and hybrid approach to working
- Competitive reward package
- Shares incentive scheme
- 25 days Annual Leave, plus 8 Bank Holidays
- Ability to work abroad for 2 weeks a year
- Vitality Health insurance (Dental, Audio & Vision), including Gym memberships, Health Screening & Discounts
- Life Assurance
- Award winning L&D platform to continue your development with personal allocated training budgets
- Pension
- Free Barista Coffee/Tea, snacks and fruit in the office
- Access to any global WeWork office, their discounts, offers and online well-being sessions
And so many more, please speak with our Talent Partners to find out more!
Awards
- iProov Is Recognized as One of the World’s Most Innovative Companies in the CyberTech100
- U.S. Govies Government Security Awards! - Genuine Presence Assurance® won Gold (2022)
- iProov is listed as the 57th fastest-growing company in Europe in the FT1000
- iProov takes home Gold in 3x Cybersecurity Excellence Awards: Government, Financial Services, and Identity Proofing & Corroboration
- iProov wins Best Biometric Solution at 2021 Cyber Security Global Excellence Awards!
- iProov named winner of coveted Global InfoSec Award during RSA Conference