Description
The Marketing Manager is responsible for the strategic initiatives and planning, direction, control, and coordination of all Marketing and Communication activities in the hotel, with an emphasis on Public Relations, Branding, Social Media, Content Marketing, CRM, Partnerships, B2B Marketing / Sales support and B2C Marketing.
The Marketing Manager will report directly to the hotel General Manager, with a dotted line to the Africa Marketing Manager and Area PR Manager. The function should be supportive, proactive, analytical and entrepreneurial; creating memorable moments for our guests and fostering an empowered environment for the team whilst working closely with all key business partners in order to achieve quality results. The job incumbent acts as an ambassador for the brand, reflecting the company culture and values. All work is carried out in accordance with company corporate policies, procedures and service concepts according to local requirements and regulations.
Main Objective
Responsible for the development and effective implementation of Marketing and Public Relations strategies for the hotel.
Working closely with the General Manager and the hotel’s wider commercial team to ensure development of the hotel strategies and activity roll-out and execution.
In parallel, working closely with the ASO MarCom team to ensure alignment on all strategies and activities
Desired Experience & Qualification
Minimum 3 years experience in a similar role
Working experience within a 5 star hotel
Ability to problem solve
Proven experience in a marketing manager role within a hotel environment
Ability to multitask and handle challenging priorities and assignments