Partner Sales Manager at Penfold

Hi, we’re Penfold - we’re on a mission to help everyone save enough to be comfortable in later life by making pensions accessible and engaging!
 

There’s over a trillion pounds in UK pensions, but the industry is full of traditional providers with outdated products and poor customer service. Penfold is dragging the pension industry out of the dark ages with a platform built on modern technology. We’re demystifying pensions to make pension saving easy, accessible and engaging.
 

We’re a focused team of 70 based primarily across London and Tallinn, and have raised significant funding from some of the most successful FinTech investors in the world. We manage over £1bn of pension assets for over 100,000 savers and thousands of businesses, and we’re growing rapidly every month. Our team is focused on building an amazing pension experience for our customers.
 

As we scale, we’re strengthening our Partner Sales team to unlock significantly more growth from the accounting firms we already work with.

The role

As a Partner Sales Manager, you’ll be responsible for educating and growing our channel of accounting partners, with a clear commercial focus on driving new client onboardings from existing firms.
 

This is a quota-carrying, field-oriented role, suited to someone who has sold successfully to accountants before and enjoys building strong relationships that convert into consistent deal flow. You’ll spend significant time meeting accountants face-to-face, attending events, and positioning Penfold as the pension solution that helps firms streamline day-to-day processing and spend more time on high-value client work.

This is not a support role. You’ll own revenue targets and be accountable for performance across your partner portfolio.

Core responsibilities

Grow revenue from existing accounting partners

• Own a portfolio of existing accounting firms and grow client onboardings from them
• Increase penetration within firms by placing Penfold with more of their clients
• Consistently hit or exceed monthly and quarterly commercial targets
• Reactivate dormant or underperforming partners and reignite deal flow

Recruit, educate and enable partners

• Recruit new stakeholders within accounting firms (partners, managers, payroll teams)
• Educate firms on Penfold’s proposition and how it benefits both their practice and clients
• Position Penfold as a solution that streamlines pension processing and reduces admin
• Help firms move away from compliance-heavy workflows towards more efficient processes

Build deep, trusted relationships

• Develop strong relationships with firm owners and senior decision-makers
• Act as a commercial partner and trusted advisor, not just a product contact
• Be highly visible and proactive across your territory
• Represent Penfold confidently within the accounting community

Be present in the field

• Spend significant time meeting accountants in person
• Attend and represent Penfold at accounting events, roadshows and conferences
• Organise and host coffees, lunches, drinks and small partner events
• Build a strong personal brand with accountants

Contribute to commercial excellence

• Maintain accurate pipeline management and forecasting in the CRM
• Share insights from partner conversations with Product, Marketing and Sales
• Help refine partner messaging, enablement and go-to-market strategy
• Continuously improve how we work with and sell through accountants

Who this role is right for

This role is ideal for someone who is commercially driven, relationship-oriented, and motivated by winning deals, and who thrives in a field-based role where success is built on trust, presence and persuasion.

Must-haves

• Proven experience selling to accounting firms
• Track record of hitting or exceeding commercial targets
• Experience recruiting, educating and growing accounting partners
• Confidence working with senior stakeholders and firm owners
• Comfortable owning a territory and being accountable for results

Nice-to-haves

• Experience selling FinTech, SaaS, payroll, pensions or financial services
• Familiarity with regulated or trust-based products (e.g. Pensions, Investments, Payroll, Financial Services)
• Experience working in a scale-up or high-growth environment
• Existing network within the UK accounting community

What success looks like

• You consistently hit or exceed your revenue targets
• Existing accounting partners deliver increased and predictable deal flow
• Dormant partners are reactivated and contributing again
• Accounting firms see Penfold as a trusted, long-term partner
• Penfold grows faster through its accountant channel

Our Hiring Process

1. Intro Call – A quick chat to introduce you to Penfold, learn about your experience and aspirations, and answer any questions.
2. Task – A practical task that we’ll complete together to determine how you’d approach a similar scenario to the role
3. Culture Fit Session – Meet one of our Co-Founders and team members to see if we’re a great fit for each other.

We’re 100% committed to building a diverse and representative team. Whatever your background, gender, race, age, or ability – we’d love to hear from you. If you have any questions, feel free to ask (even anonymously)!

We’re all about giving every candidate the best chance to shine. If you require any reasonable adjustments to the job description, application, or selection process, just let us know — we’d be happy to help. When it comes to hiring, we focus only on your skills, experience, and how you live our values.

As part of our hiring process, we may record your interview and use AI tools to generate notes. This helps us capture details accurately and ensures a fair review by our hiring panel. By attending an interview with Penfold, you consent to the use of recording and AI-generated notes for this purpose. If you have any concerns or would prefer not to be recorded, please let us know in advance.

Our Benefits

We’re working hard to create a workplace where people feel empowered to do their very best work, make a big impact, and enjoy what they do. Here’s what we offer:

• Competitive salary – we proactively review salaries to ensure fairness and progression
• Meaningful share options – you’ll own a part of Penfold and share in our success
• 10% pension contribution each month that you don’t need to match (on top of your salary)
• Medical insurance – through Vitality, including private GPs, physio, counselling, and great discounts (think 50% off PureGym memberships, free Apple Watches, and more)
• Unlimited holidays – we trust you to get the work done and take breaks when needed
• Great office space (https://theministry.com) – our private office is run by the Ministry of Sound!
• Free company lunch every week (think Borough Market and Mercato Metropolitano!)
• Top-tier MacBook and WFH equipment to set you up for success
• Cycle to work scheme – buy a bike tax-free and spread the cost
• Learning & professional development – we support courses, events, and coaching to help everyone reach their goals
• Quarterly company socials – plus plenty of regular team meetups!

Excited to join us? Apply now!