Job Objective:
The Commercial Digital Strategy Manager will align, shape, define, and implement Business Capabilities required for Commercial Areas in LATAM in conjunction with the local Digital Transformation organization.
Will act as the primary point of contact for the assigned functions together with DTO to ensure our capability and direction are being conveyed and understood as intended. Will co-create with the business and DTO the preparation of new project requests/enhancements, and during the phases of implementation, help to convey the needs in a language most understandable to technology professionals. The primary goal will be to maximize the benefits of technology in the furtherance of our corporate and regional commercial business goals.
Lead the definition, alignment, and implementation of commercial business capabilities across LATAM by partnering with local Commercial functions and the Digital Transformation Office (DTO). Translate commercial strategy into actionable digital initiatives, co-create project requests and guide delivery teams to ensure solutions meet business needs, drive adoption and maximize value for regional sales, marketing and Service Solutions Operations.
Act as primary liaison between Commercial functions and DTO for assigned LATAM countries, shaping capability roadmaps, prioritizing initiatives and overseeing end-to-end delivery from concept to adoption. Influence stakeholders at regional and country levels, ensure clarity of requirements for technology teams, and measure impact against commercial objectives across multiple markets. This role will report in direct line to LATAM IT director and dotted line to Commercial Digital Strategy Director.
Responsibilities:
- Define and maintain commercial capability roadmap for LATAM in collaboration with DTO and business stakeholders
- Translate business needs into clear requirements and user stories for DTO/tech teams
- Co-create and validate project requests/enhancements with business and DTO
- Drive delivery oversight and governance during implementation
- Ensure adoption and change management across countries
- Measure and report commercial impact of digital initiatives
- Stakeholder engagement and alignment across regional and country teams
- Vendor and partner management for commercial solutions
- Data-driven insight enablement for commercial decision-making
- Ensure compliance, security and architecture alignment with enterprise standards. Team development and capability growth: recruit, mentor and develop Digital Strategy resources across LATAM; define learning paths, succession plans and career progression aligned to DTO and business needs
Requirements:
- Bachelor’s degree in Computer Science, Engineering, or a related field (or equivalent practical experience).
- 10+ years in digital/business transformation roles
- 5+ years focused on commercial functions (sales, marketing, aftersales).
- Experience working in multinational organizations, ideally in Automotive or related industries.
- Proven track record delivering digital initiatives across multiple countries/regions.
- Hands-on experience with agile delivery and working closely with DTO or central digital teams.
- Strong stakeholder management with executives, country leaders and cross-functional teams.
- Experience translating business needs into technical requirements and user stories.
- Demonstrated ability to define business capability roadmaps and prioritize based on ROI and strategic fit.
- Experience with change management and driving user adoption of digital tools.
- Familiarity with managing vendors, SaaS implementations and integration projects.
- Proven use of data to define KPIs and measure commercial impact.
- Budgeting and business case development experience.
- Fluent in English / Advanced
Specific Knowledge:
- Deep understanding of commercial processes: sales operations, CRM, DMS (Dealer Management System), order to delivery, service operations.
- Knowledge of digital marketing and,customer engagement platforms.
- Familiarity with CRM platforms (e.g., Salesforce, Microsoft Dynamics) and their commercial use cases.
- Experience with analytics platforms and BI tools (e.g., Power BI, Tableau, Google Analytics).
- Understanding of integration patterns, APIs and middleware concepts.
- Awareness of cloud-based SaaS architectures and security/compliance basics.
- Knowledge of mobile apps and field-sales enablement tools.
- Understanding of data governance, master data for customers/dealers and GDPR/PDPA-like considerations.
- Experience with commerce platforms and dealer/partner portals.
- Familiarity with agile frameworks (Scrum/Kanban) and product management practices.
- Knowledge of ROI modeling and benefit realization methodologies.
- Understanding of LATAM market nuances: country variations, regulatory and commercial practices.
Perks
Schedule: Monday to Friday, from 9:00 am to 6:00 pm
Modality: Full-time, 100% payroll, Hybrid in Mexico City (3 days on site, 2 days home office)
Salary: $90,000 to $106,000 MXN gross monthly
Legal benefits
Year-end bonus: 33 days
Savings fund: 13% (up to the legal limit)
Grocery vouchers: 13% (up to the legal limit)
Meal vouchers: Equivalent to 20 UMAs per month
Vacation: According to the law
Vacation bonus: 100%
Major Medical Expenses Insurance: Coverage up to 700 times the General Minimum Wage (SMGM)
Life Insurance: Equivalent to 48 months of base salary for natural death and 96 months for accidental death
Annual bonus: 20% of annual salary
Pension plan: Available after 1 year of service
20% commercial bonus
Corporate car with a budget of $597,148.42 MXN
Gas vouchers: $4,800 MXN per month
About the Company:
Few companies can boast a history like the company. From its beginnings as a one-person operation founded in 1831—sparked by the revolutionary invention of the McCormick reaper—to becoming the organization of over 15,000 team members we are today, our story is deeply intertwined with everyday life. It is our commitment to continuous progress, long-standing partnerships, and relentless determination to make things happen—no matter the challenges—that has made this journey possible. And that’s what defines us as company.
Since 2021, we have been part of the TRATON GROUP, alongside Scania, MAN, and Volkswagen Truck & Bus—a global leader in the truck and transportation services industry. By leveraging our unique capabilities and scaling solutions across the group, we aim to transform the transportation industry together.
Headquartered in Lisle, Illinois, at company, we develop solutions that enhance uptime and productivity for our customers throughout the entire lifecycle of their commercial vehicles. We manufacture International trucks and engines, IC Bus® school and commercial buses, as well as Fleetrite aftermarket parts. In everything we do, our vision is to accelerate the impact of sustainable mobility and help create a cleaner, safer world for all.
Location: Av. Ejército Nacional Mexicano 904-Piso 11, Polanco, Polanco II Secc, Miguel Hidalgo, 11560 Ciudad de México, CDMX, México