Job Title: Global Head of Content
Location: South Africa (Remote)
Reel Unlimited® is a white-label design subscription trusted by hundreds of agencies, startups, and marketing teams. Our unlimited design service combines top-quality designs with branded delivery portals, making it easy for agencies to get design work done and share them with clients under their own brand. With over 6,000 design projects delivered and counting, we help agencies scale their design operations without hiring or complex systems. Founded in 2021, Reel Unlimited is a 100% remote company headquartered in Sheridan, Wyoming, US, with a distributed team across dozens of countries and time zones.
About the Role:
We're seeking a Global Head of Content to lead our content operations across multiple regions and languages. This role combines strategic content planning, team management, and hands-on content creation and optimization. You'll manage a distributed team of freelance writers while ensuring consistent quality and messaging across all our content channels.
Salary Range: Competitive (to be discussed during interview)
Work Type: Full-time, Remote
Reports to: CMO
Key Responsibilities:
Content Strategy & Management:
- Develop and execute global content strategy across multiple regions
- Create, maintain and regularly update comprehensive content guidelines for all markets
- Ensure content consistency, brand voice, and quality across all regions
- Create and maintain content calendars for different markets
- Generate content briefs and guidelines for writers
- Review, edit, and optimize content across all channels
- Monitor content performance and SEO rankings
- Identify opportunities to repurpose and update existing content
- Coordinate with design team for visual content needs
- Focus on creating conversion-oriented content that drives leads and sales
- Track and report on content's impact on business metrics
Quality Control & Standards:
- Develop and maintain comprehensive content guidelines for global consistency
- Implement quality control processes for all published content
- Regular audit of published content across all regions
- Ensure all content aligns with business objectives and sales goals
- Monitor content performance metrics and ROI
- Maintain documentation of best practices and success cases
- Create and update style guides for different markets while maintaining global consistency
- Implement systems to detect and prevent AI-generated content
- Conduct regular content audits to ensure guideline compliance
- Ensure plagiarism-free content across all channels
Team Management & Development:
- Lead and manage a team of international freelance writers
- Create and maintain comprehensive writer onboarding programs
- Develop training materials and documentation for new writers
- Conduct training sessions on content guidelines, tools, and processes
- Provide ongoing coaching and development for writers
- Create and update writer handbooks and reference materials
- Implement mentoring programs for new writers
- Regular skills assessment and improvement planning
- Organize workshops and training sessions for specific topics
- Assign projects based on writer expertise and regional knowledge
- Set clear expectations and deadlines
- Provide constructive feedback and guidance
- Ensure consistent content quality across all regions
- Manage writer payments and performance tracking
- Monitor writer performance and provide development opportunities
Content Distribution & Performance:
- Manage content distribution across social media, email, and other platforms
- Oversee multilingual SEO strategy implementation
- Monitor and optimize content performance
- Coordinate with regional teams for localized content distribution
- Measure and report on content ROI
- Identify and implement content improvement opportunities
Required Skills & Experience:
- 5+ years of content management experience
- Proven track record in managing remote teams
- Strong understanding of SEO and content marketing
- Experience with WordPress and content management systems
- Proficiency in content optimization tools (Frase, Surfer SEO, Semrush)
- Experience with project management tools (Notion, Airtable)
- Strong editorial and proofreading skills
- Experience in startup or agency environments
- Understanding of multilingual content strategy
- Excellent written and verbal communication skills
- Strong organizational and time management skills
- Experience in creating training programs and materials
- Strong coaching and mentoring abilities
- Knowledge of AI content detection tools and strategies
- Experience in developing and maintaining content guidelines
- Strong understanding of content's role in sales and lead generation
- Familiarity with content authentication tools and processes
Technical Requirements:
- Advanced WordPress knowledge
- Proficiency in SEO tools (Frase, Surfer, Semrush)
- Experience with Notion and Airtable
- Proficiency in Grammarly and Copyscape
- Knowledge of content authentication tools
- Experience with analytics and reporting tools
Personal Qualities:
- Strong leadership and team management skills
- Patient and effective teacher/mentor
- Ability to work under pressure and meet deadlines
- Detail-oriented with excellent organizational skills
- Proactive problem-solver
- Adaptable to changing priorities
- Strong interpersonal skills
- Results-driven mindset
- Committed to team development and growth
Work Environment:
- 100% remote work setup
- Fast-paced, growing startup environment
- Flexible working hours (with overlap with key time zones)
- Potential quarterly travel for team meetings
- Regular virtual meetings with global team members
- Regular training and development sessions with team members
- Structured onboarding periods for new team members
Benefits:
- Competitive salary
- Health insurance
- Annual leave
- Professional development budget
- Performance bonuses
How to Apply:
Please apply through our careers page at https://jobs.gohire.io/reel-unlimited-s8ejcney/. Your application should include:
- Detailed CV
- Portfolio of content projects you've managed
- Writing samples
- Brief presentation of your content management approach
- References from previous content team management roles
Selection Process:
1. Initial application review
2. Writing and editing test
3. Video-recorded interview
4. Interview with leadership team
5. Reference checks
6. Final offer
Reel Unlimited is an equal opportunity employer and welcomes applications from all qualified individuals. We celebrate diversity and are committed to creating an inclusive environment for all employees.