Job Overview
REX is a fast-growing, multi-disciplined company with offices across the United States.
REX.one is the management brand for three fast-growing, multi-disciplinary companies; REX Engineering Group, REX Construction Services, and REX Technology Solutions; with offices in Naperville (IL), Chicago, Orlando, Los Angeles, Charlotte, and Raleigh.
In this role, you will work within the internal marketing team across all the REX business units to develop content for our brands’ content marketing initiatives including blog posts, articles, guides, infographics, presentations, and other marketing materials.
In most cases, you will interview a subject matter expert on the REX team, extrapolating key information and sharing the expert’s thoughts at the intended audience’s level. You will also repurpose the content across different mediums and personalize it for specific pursuits.
REX is a young company poised for substantial growth, so you will also be developing and documenting marketing processes including each brand’s voice and tone.
Success in this role is positively contributing to growing the REX brands through thought leadership and collaborating well with our marketing and business development teams and technical experts.
While this role has a flexible schedule and location, we expect you to attend weekly marketing team meetings and daily huddles.
Responsibilities and Duties
- Interview subject matter experts and research related topics (combining credible online sources, interviews, and studies)
- Write concise, engaging content across multiple mediums and formats including blog posts, articles, presentations, etc.
- Work together with REX’s marketing and design team members to develop engaging content marketing pieces
- Collaborate with REX’s business development and marketing teams to determine the right content and mediums to appeal to ideal clients
- Follow, and ideally create, content calendars
- Publish content to WordPress websites
- Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement
- Conduct simple keyword research and SEO strategies in writing to maximize the online visibility
- Create and maintain brand-specific style guides
- Maintain professional knowledge
- Be a brand ambassador for the REX companies
Qualifications
- Bachelor's degree in English, Journalism, Marketing, or related fields
- 3-5 years of content writing, marketing, or relevant experience for B2B or professional services firms, a plus if the experience is in the Architecture/Engineering/Construction (A/E/C) industry
- Strong command of the English language including grammar rules, content flow, and readability
- Ability to simplify complex concepts and language messages into content that is easily understood by the target audience
- Self-motivated and ability to work independently on multiple projects for different business units and brands simultaneously
- Detail-oriented and highly organized
- Comfortable working with Microsoft Office tools
- Familiar with WordPress is a plus
- Thrive in an agile, iterative environment.
- Ability to work with team members working in different offices and remotely