Job Description
Zocdoc’s most important asset is our people. As an SEO Manager, you’ll play a meaningful role in making sure Patients can best discover Zocdoc via search engines. You will serve as the lead in-house expert in search engine optimization, driving strategy and execution to increase organic search visibility and traffic. You will report to the head of SEO and work closely with the product and engineering teams to identify projects that will grow Zocdoc’s search audience. This role is at the heart of Zocdoc’s growth engine and a key component in our mission to change the way people find and book care online.
APPLY HERE >> SEO Manager
Responsibilities
- Deeply motivated to grow online audiences through Search Engine Optimization
- A complete nerd when it comes to the inner workings and mysteries of search engines and their algorithms
- Autonomous, urgent, and creative. You genuinely love identifying SEO opportunities and driving at their success
- A relentless innovator, constantly seeking new opportunities through content, UX and technical SEO optimization to grow your site
- A results driver, in it to win at SEO
- Collaborative- you enjoy working across different teams to reach a common goal
- Serious about your work, but not about yourself. Let’s face it - the way things are going, you kind of need a sense of humor
- Leading a continuous process to identify product, content, UX, and technical SEO projects to grow Zocdoc’s organic search audience
- Conducting audits and research to pinpoint growth opportunities
- Developing and proposing data-driven recommendations for SEO tests and changes, complete with thorough analysis and rationale
- Collaborating with product, design, and engineering teams to execute growth strategies, including crafting user stories and supporting acceptance testing
- Assisting the Director of SEO in constructing a compelling business case for the SEO roadmap and strategic initiatives
- Continuously monitoring and analyzing health and performance metrics, and responding promptly to any emergent issues
- Staying up to date on industry trends; integrating advanced SEO techniques and tools into the company
- Providing ongoing knowledge sharing within the company to elevate the SEO acumen of the organization
Qualifications
- An unrelenting desire to build more equitable, inclusive and diverse workplaces. You view this role as an opportunity to create positive change
- 5-8 years of experience in SEO, with at least 3 years of experience working directly with product teams within large marketplace or eCommerce businesses
- A proven track record of championing and executing on growth strategies
- Expert-level understanding of current SEO tools and all aspects of technical SEO
- Excellent analytical, organizational, and project management skills
- Strong communication and collaboration skills, capable of working effectively with cross-functional teams
- Humility. You believe in treating all people with dignity and respect, regardless of title or tenure
Perks & Benefits
Retirement Benefits, Childcare & Parental Leave Benefits, Health Insurance, Wellness Benefits, Office Perks, Paid Time Off and Vacation Incentives, Other Benefits
Why Us?
Zocdoc is committed to fair and equitable compensation practices. Salary ranges are determined through alignment with market data. Base salary offered is determined by a number of factors including the candidate’s experience, qualifications, and skills. Certain positions are also eligible for variable pay and/or equity; your recruiter will discuss the full compensation package details.
NYC Base Salary Range
$100,000—$145,000 USD
Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdoc’s Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by our six core values. Zocdoc is a private company backed by some of the world’s leading investors, and we believe we’re still only scratching the surface of what we plan to accomplish.
Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - Together, Not Alone, we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better. We’re an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws.